# Plastic Bottle-Made Shirts Bottle Thread Offers Apparel That is Friendly to the Environment By Mishal Omar | Published 2017-08-08 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/bottle-thread References: [kickstarter](https://www.kickstarter.com/projects/110434493/bottle-thread-shirts-made-from-recycled-bottles?ref=category_recommended) Bottle Thread is a clothing brand currently targeted at women, that seeks to offer a more [eco-friendly business model](https://www.trendhunter.com/trends/breathable-materials) that fast fashion clothing brands have yet to do. As of now, the Bottle Thread brand offers work and casual wear-appropriate blouses for women that come in a dark gray color, and are made from [repurposed water bottles](https://www.trendhunter.com/trends/unifi). The company grew from its founders' goal of reducing the amount of plastic waste that ends up in the oceans. The resulting shirt is friendly to the environment, attractive, functional, comfortable -- and can be packed, folded or washed without wrinkling due to its unique material. The Bottle Thread brand sets an excellent precedent for similar initiatives that companies both large and small should be pushing for. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 60% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Fashion:** There is a growing trend in the fashion industry for eco-friendly, sustainable materials and production methods. - **Circular Fashion:** Circular fashion is becoming more popular, with brands like Bottle Thread using recycled materials to create new clothing. - **Fast Fashion Alternatives:** Consumers are seeking alternatives to fast fashion, and companies like Bottle Thread are meeting that demand with sustainable options. ### Industries Being Reshaped - **Fashion:** The fashion industry has an opportunity to disrupt traditional production methods by adopting sustainable materials and circular practices. - **Textiles:** The textile industry can benefit from innovative approaches to recycling and repurposing materials, as exemplified by Bottle Thread. - **Environmentalism:** The growing concern for the environment and sustainability presents opportunities for businesses to incorporate eco-friendly initiatives like Bottle Thread's into their operations. ## Related on Trend Hunter - [Sustainable Yacht Crew Uniforms](https://www.trendhunter.com/trends/national-marine-suppliers.md) - [Eco Reusable Bottles](https://www.trendhunter.com/trends/anew.md) - [Eco-Friendly Polyester Materials](https://www.trendhunter.com/trends/unifi.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [Sustainable Shapewear Lines](https://www.trendhunter.com/trends/oceanhug.md) - [Sustainable Indian Streetwear Lines](https://www.trendhunter.com/trends/cloveify.md) - [Sustainable Back-to-School Capsules](https://www.trendhunter.com/trends/sweet-threads.md) - [Shatter-Resistant Glass Bottles](https://www.trendhunter.com/trends/onlywater.md) - [Plant-Based Plastic Bottles](https://www.trendhunter.com/trends/sustainable-pet-bottle.md)