# Beer-Lover Business Cards The Bottle Opener Business Card is Practical and Informative By Meghan Young | Published 2014-05-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bottle-opener-business-card References: [adeevee](http://www.adeevee.com/2014/05/antarctica-beer-bottle-opener-business-card-promo-direct-marketing-design/) & [almapbbdo.br](http://www.almapbbdo.com.br/) Making a good first impression is as important as making a lasting one and the Bottle Opener Business Card hopes to knock both of those birds with one stone. At once practical and informative, it provides a strategic cutout that can be used to [pop open beer bottles](https://www.trendhunter.com/trends/davi-can-opener). Since this is a tool many people tend to keep on their keychains, the Bottle Opener Business Card could easily be carried around in wallets until it is needed. Thus it becomes a constant reminder for the business it is promoting. In this case that happens to be Antarctica Beer. The Bottle Opener Business Card was created by [AlmapBBDO](https://www.trendhunter.com/trends/johnnie-walker-fifa-world-cup-2026), an ad agency based in São Paulo, Brazil. Bearing a direct relationship to the product being marketed, it was art directed by Caio Tezoto. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 68% | Activity: 43% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Practical Business Card Innovations:** Opportunities for creating business cards that serve a practical purpose, beyond just providing contact information. - **Promotional Tools with Everyday Functionality:** The integration of promotional items into everyday tools, creating opportunities for continuous brand exposure. - **Creative Marketing Techniques:** Innovative marketing strategies that leave a lasting impression on consumers. ### Industries Being Reshaped - **Advertising and Marketing:** Creating unique and memorable promotional materials and campaigns. - **Printing and Stationery:** Developing new and creative ways to design and produce business cards. - **Food and Beverage:** Integrating promotional materials into food and beverage products, creating a unique and functional customer experience. ## Related on Trend Hunter - [Dynamic Curved Bottle Openers](https://www.trendhunter.com/trends/dancing-opener.md) - [Playable Beer Coasters](https://www.trendhunter.com/trends/budweiser-campaign.md) - [Decorative Bottle Openers](https://www.trendhunter.com/trends/decorative-bottle-opener1.md) - [Hidden Bottle Opener Timepieces](https://www.trendhunter.com/trends/leverage-watch.md) - [Cutting-Edge Business Cards](https://www.trendhunter.com/trends/xcards.md) - [Scannable NFC Business Cards](https://www.trendhunter.com/trends/ovou-smart-business-card.md) - [Dynamic Mechanical Bottle Openers](https://www.trendhunter.com/trends/ryan-k.md) - [NFC-Enabled Business Cards](https://www.trendhunter.com/trends/mobilo-smart-business-card.md) - [Bat-Shaped Wine Openers](https://www.trendhunter.com/trends/wine-and-beer-openers.md)