# Space-Aged Whiskies Ardbeg Sent a Bottle of Whisky Up Into to Space to Ferment By M | Published 2014-09-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bottle-of-whisky References: [eater](http://eater.com/archives/2014/09/03/this-whiskey-is-outta-this-world.php) & [news.discovery](http://news.discovery.com/space/private-spaceflight/space-whisky-to-return-after-space-station-voyage-140902.htm) Whisky brand [Ardbeg](https://www.trendhunter.com/trends/ardbeg-smoketrails-napa-valley-edition) decided to ditch traditional methods of [aging a bottle of whisky](https://www.trendhunter.com/trends/extremely-aged-american-single-malt) when it decided to send a bottle up in space to see how it would change the fermentation process. This outlandish idea is unlike anything any alcohol brand has ever tried. Ardbeg, hailing from Scotland, decided to take a risk and see if whisky would taste any different if it was aged in outer space rather than here on planet earth. The change of environment and gravity could have a number of effects on the whisky perhaps changing everything from the flavor and taste to the color. Ardbeg is experimenting with liquid particles and hoping to see if space's gravity changes the maturation of the liquor. The whisky was sent up to space in a series of vials and will make its way back to earth on September 11th. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 16% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Space-aged Beverages:** Sending products into space to study the effects of a different environment and gravity on the product's quality could be a potential breakthrough innovation for beverage companies. - **Non-traditional Fermentation:** Experimenting with new methods of product maturation could lead to new, improved product flavors and quality. - **Gourmet Drinking Experience:** Crafting unique, unconventional ways of aging products could appeal to consumers looking for a premium and exclusive drinking experience. ### Where This Applies - **Alcohol:** Innovative brands in alcohol industry can try sending their products to space as a way of creating exclusive products that appeal to customers looking for premium experiences. - **Space Exploration:** Industries centered on space exploration and experimentation can harness companies' interest in their field and offer them opportunities to help test the effects of their products in space. - **Beverage Foodservice:** Beverage-serving establishments can capitalize on these altered aging methods by offering exclusive, premium beverages to their customers who are looking for unique and luxurious drinking experiences. ## Related on Trend Hunter - [Outer Space-Aged Spirits](https://www.trendhunter.com/trends/mystic-galactic.md) - [Wine Cask-Aged Whiskeys](https://www.trendhunter.com/trends/ardbeg-smoketrails-napa-valley-edition.md) - [Experimental Scotch Whiskey Spirits](https://www.trendhunter.com/trends/ardbeg-anamorphic-scotch-whiskey.md) - [Circus-Themed Whiskys](https://www.trendhunter.com/trends/ardbeg-spectacular.md) - [Whisky-Inspired AR Sculptures](https://www.trendhunter.com/trends/state-of-the-art-ai-021523.md) - [BBQ-Inspired Whiskys](https://www.trendhunter.com/trends/ardbeg-bizarrebq.md) - [Exotically Thematic Whiskies](https://www.trendhunter.com/trends/bill-lumsden-x-azuma-makoto.md) - [Wine Barrel-Aged Australian Whiskeys](https://www.trendhunter.com/trends/starward-octave-barrels.md) - [Space Sake Brewing Initiatives](https://www.trendhunter.com/trends/dassai-moon-project.md)