# Automobile Brand Mezcal Bottles Tesla Introduces a Unique Smokey Bottle of Mezcal By Amy Duong | Published 2024-06-11 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/bottle-of-mezcal References: [community.designtaxi](https://community.designtaxi.com/topic/3714-tesla-supercharges-its-alcohol-venture-with-450-bottles-of-mezcal-its-most-expensive-yet/) & [shop.tesla](https://shop.tesla.com/product/tesla-mezcal)  Electric vehicle manufacturer by Elon Musk, [Tesla](https://www.trendhunter.com/trends/limited-edition-mezcal) is breaking into the world of premium spirits with its latest bottle of [Mezcal](https://www.trendhunter.com/trends/contraluz-cristalino-mezcal). The bottle is priced at $450 and this makes it one of the most expensive liquors to date. The spirit has a smokey body and it is bottled in a hand-blown structure shaped like a lightning bolt. This is imagined by the brand's director of product design, Javier Verdura. The inspiration behind the design is drawn from the centuries-old pottery traditions from Oaxaca, Mexico. The actual spirit itself is described as a soft balance of citrus with sweet notes of green apple. This is finished with a lingering smokey taste as the last palette. Image Credit: Tesla ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 80% | Activity: 82% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Luxury Alcohol Branding:** Tesla's entry into the premium mezcal market highlights the potential for luxury branding and cross-industry ventures. - **Celebrity-backed Spirits:** Elon Musk's involvement with Tesla's mezcal serves to authenticate and elevate the brand's prestige in an emerging market. - **Artisanal Bottle Design:** The hand-blown lightning bolt bottle showcases the blend of traditional craftsmanship and modern branding techniques. ### Where This Applies - **Automotive:** Tesla's diversification into the spirits market is a significant shift for an automotive brand, indicating new growth avenues. - **Premium Alcohol:** Tesla's high-priced mezcal aligns with a growing trend of super-premium spirits targeting discerning consumers. - **Luxury Goods:** The meticulously designed mezcal bottle demonstrates the convergence of luxury goods with unique product design. ## Related on Trend Hunter - [Extravagant Limited Edition Mezcals](https://www.trendhunter.com/trends/limited-edition-mezcal.md) - [Luxe Car-Inspired Bottle Designs](https://www.trendhunter.com/trends/the-macallan-horizon.md) - [Branded Electric Vehicle Beers](https://www.trendhunter.com/trends/tesla-cyberbeer.md) - [Luxury Limited-Edition Tequila Bottles](https://www.trendhunter.com/trends/limitededition-tequila-bottles.md) - [Electric SUV-Inspired Beers](https://www.trendhunter.com/trends/electric-suvinspired-beer.md) - [Artistic Collectible Tequila Releases](https://www.trendhunter.com/trends/francisco-toledo-edition.md) - [Extravagant Whiskey Bottle Designs](https://www.trendhunter.com/trends/whiskey-bottle-design.md) - [Thin-Based Angular Glasses](https://www.trendhunter.com/trends/drinkware-1.md) - [Streetstyle Luxury Tequilas](https://www.trendhunter.com/trends/2025-nobu-rare.md)