# Card-Style Game Soda Campaigns PepsiCo Launches the 'Bottle Lotto Sweepstakes' for Summer By Debra John | Published 2025-05-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bottle-lotto-sweepstakes References: [bottlelotto](https://bottlelotto.com/en/coming-soon) & [instagram](https://www.instagram.com/Pepsi7)  [PepsiCo](https://www.trendhunter.com/trends/retailer-competition) has introduced the 'Bottle Lotto Sweepstakes,' a nationwide promotional campaign designed to engage consumers throughout the summer season with a digital, card-style game offering cash and product prizes. The sweepstakes is available across all 50 U.S. states and encourages participation through "the purchase of specially marked 20 oz. bottles of Pepsi, [Mountain Dew](https://www.trendhunter.com/trends/las-vegas-giveaway), [Starry](https://www.trendhunter.com/trends/panera-x-pepsi), Mug, and Aquafina." Each qualifying bottle contains a unique code that can be entered on the official Bottle Lotto website. Participants then play a virtual scratch-style game that reveals potential prizes. Prizes are made available on a regular basis and include "$10 and $20 cash amounts, as well as coupons for free 20 oz. beverages." Additionally, each code entry also serves as an automatic submission for a weekly $20,000 jackpot drawing. The promotion will result in 13 grand prize winners and 128,879 instant winners over the duration of the campaign. Image Credit: PepsiCo ## Trend Insights (Trend Hunter) - Score: 7.6/10 - Popularity: 91% | Activity: 97% | Freshness: 40% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Gamified Marketing Promotions:** Engaging consumers through interactive digital experiences like virtual scratch games represents a shift in marketing towards gamified campaigns that captivate and reward user participation. - **Consumer Reward Systems:** The use of unique codes on product packaging to offer prizes transforms traditional marketing practices into dynamic reward systems that enhance customer loyalty and engagement. - **Digital-physical Product Integration:** Connecting physical purchases with digital experiences such as online games reflects a growing trend of integrating real-world products with digital rewards to boost consumer interaction. ### Industries Being Reshaped - **Beverage Industry:** The integration of promotional gaming elements in beverage campaigns underscores a novel approach to increasing consumer engagement and product visibility in the competitive drink market. - **Digital Gaming Platforms:** The collaboration between physical products and digital gaming elements highlights opportunities for growth in digital platforms tailored to brand engagement and consumer interaction. - **Retail Sweepstakes and Promotions:** Innovative sweepstakes incorporating digital and physical elements are reshaping the promotional landscape by providing unique opportunities for consumer engagement and excitement. ## Related on Trend Hunter - [Winter Escape Soda Promotions](https://www.trendhunter.com/trends/mountain-dew-baja-cabo-citrus-soda.md) - [Tattoo-Based Soda Sweepstakes](https://www.trendhunter.com/trends/las-vegas-giveaway.md) - [Sparkling Water Beverage Contests](https://www.trendhunter.com/trends/crack-a-golden-smile.md) - [Retailer-Rewarding Brand Promotions](https://www.trendhunter.com/trends/retailer-competition.md) - [Music-Themed Soda Marketing Campaigns](https://www.trendhunter.com/trends/cocacola-onpack-promotion.md) - [Frozen Beverage-Focused Promotions](https://www.trendhunter.com/trends/froster-for-a-year.md) - [Playful Childhood-Inspired Promotions](https://www.trendhunter.com/trends/rock-paper-prizes-promotion.md) - [Complimentary Pizza Soda Promotions](https://www.trendhunter.com/trends/cocacola-love-pizza-win-a-pizza.md) - [Lemon-Lime Soda Campaigns](https://www.trendhunter.com/trends/100-degrees-100-off.md)