# Chlorine-Reducing Coal The Bottle & Kishu Binchotan by Sort of Coal By Meghan Young | Published 2010-02-27 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/bottle-kishu-binchotan References: [uncrate](http://www.uncrate.com/men/home/kitchen/bottle-kishu-binchotan/) & [shop.sortofcoal](http://shop.sortofcoal.com/products/bottle_kishu_binchotan) I've never really been a big fan of [Brita](https://www.trendhunter.com/trends/compostable-water-filters) containers and similar [water purifying jugs or faucet add-ons](https://www.trendhunter.com/trends/tappwater-ecopro-compact)--straight up tap water is just fine by me--but I guess it is good to take precautions and with the Bottle & Kishu Binchotan, I will suffer no qualms doing so. Simple yet stunning, the Bottle & Kishu Binchotan by Sort of Coal uses [white charcoal to clean out chlorine](https://www.trendhunter.com/trends/stonewell) and other additives from your water. It also softens your water while adding other healthy minerals to the mix. Never heard of it before, but definitely worth the try. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 31% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **White Charcoal Water Purification:** The use of white charcoal to clean out chlorine and other additives from water presents an opportunity for disruptive innovation in the water filtration industry. - **Natural Water Softening:** The natural water softening properties of white charcoal offer potential for disruptive innovation in the water treatment industry. - **Healthy Mineral Infusion:** The ability of white charcoal to add healthy minerals to water opens up possibilities for disruptive innovation in the health and wellness industry. ### Where This Applies - **Water Filtration:** The use of white charcoal in water purification systems can disrupt the traditional methods used in the water filtration industry. - **Water Treatment:** The natural water softening properties of white charcoal can disrupt the use of traditional water softeners in the water treatment industry. - **Health and Wellness:** The infusion of healthy minerals by white charcoal into water can disrupt the market for traditional mineral supplements in the health and wellness industry. ## Related on Trend Hunter - [Bulbous Clay-Made Water Filters](https://www.trendhunter.com/trends/biologique-water-filter.md) - [Dual Filtration Tumblers](https://www.trendhunter.com/trends/water-filter-tumbler.md) - [Automatic Water Filter Pitchers](https://www.trendhunter.com/trends/automatic-water-filter.md) - [Powered Pitcher-Style Water Purifiers](https://www.trendhunter.com/trends/piurify-alchemy.md) - [Beautifying Water Filters](https://www.trendhunter.com/trends/faucet-filter.md) - [Personal Water-Ionizing Bottles](https://www.trendhunter.com/trends/piurify-hydrogenator-bottle.md) - [High-Speed Water Filters](https://www.trendhunter.com/trends/electric-water-filter-pitcher.md) - [Mineralizing Water-Sanitizing Carbonators](https://www.trendhunter.com/trends/carbon8-onetouch-sparkling-water-maker.md) - [Vegetable-Activated Carbon Water Filters](https://www.trendhunter.com/trends/blupura-blutron.md)