# Multifunctional Bottle Coolers The 'Gran'CruZzz Bottle Cooler' Keeps Drinks Cool and Repels Bugs By Laura McQuarrie | Published 2016-02-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bottle-cooler References: [mosquitno.eu](https://www.mosquitno.eu/en/products/bottle-cooler-gran-cruzzz) MosquitNo's Gran'CruZzz Bottle Cooler does more than just keep people happy and hydrated during time spent outdoors. In addition to serving as a [beverage cooler](https://www.trendhunter.com/trends/puffin-drinkware), it can double as a flower case or an ice cube holder, while also keeping bugs at bay. On the base of the unit, there's a party open section that can be used to store a [citronella-scented sponge](https://www.trendhunter.com/trends/nitecore-nwl30) that will be effective for a span of about two months. Once all of a sponge's bug-repelling powers have been used up, replacements are available from MosquitNo. This is a solution that's particularly useful for those who are sensitive to [insect repellent solutions](https://www.trendhunter.com/trends/bullfrog-2-in-1-sunscreen) that are meant to be applied directly to the skin. This inventive bottle cooler has the potential to be of great use during many vacations, camping trips and backyard barbecues. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 45% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Multifunctional Beverage Coolers:** The integration of additional features to beverage coolers disrupts traditional uses of the product and opens up opportunities for more versatile and useful outdoor equipment. - **Insect-repelling Accessories:** Creating a new category of outdoor accessories that cater to individuals with sensitivities to insect repellent products, allowing companies to market to a new and unique consumer market. - **Multi-use Outdoor Equipment:** Designing products that have multiple functionalities and purposes, creating an innovative and convenient user experience for consumers engaged in outdoor recreational activities. ### Industries Being Reshaped - **Outdoor Recreation:** Integrating new features into outdoor equipment that cater to the unique needs of consumers engaged in outdoor activities, such as bug-repelling, multi-use components and versatile designs. - **Beverage & Cooler Manufacturing:** Expanding traditional beverage cooler designs to include additional functionalities catering to the new desires of consumers engaged in outdoor activities. - **Insect-repellent Product Manufacturing:** Creating new insect repellent products that target individuals with sensitivities to the traditional insect repellent sprays, creating a new and untapped market segment. ## Related on Trend Hunter - [Freezer-Friendly Six-Pack Holders](https://www.trendhunter.com/trends/beer-can-holder.md) - [Beer Can Mosquito Traps](https://www.trendhunter.com/trends/coors-light-can.md) - [Backpack-Compatible Cooler Bags](https://www.trendhunter.com/trends/cooler-bag.md) - [Picnic-Ready Bottle Accessories](https://www.trendhunter.com/trends/stanley-1.md) - [Ice-Free Beverage Coolers](https://www.trendhunter.com/trends/iceless-coolers.md) - [Portable Wine Coolers](https://www.trendhunter.com/trends/portable-wine-cooler.md) - [Compressor-Equipped Cooler Backpacks](https://www.trendhunter.com/trends/chillbee-sofichill.md) - [Cooling Beer Cubes](https://www.trendhunter.com/trends/beercubes1.md) - [4-in-1 Mosquito Repellants](https://www.trendhunter.com/trends/moziguard.md)