# Bite-Sized Canned Coffee Blue Bottle Coffee is Making Their Product Portable With Coffee Cans By Malika Renee Butss | Published 2016-03-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bottle-coffee References: [hypebeast](http://hypebeast.com/2016/3/canned-blue-bottle-coffee) & [bluebottlecoffee](https://bluebottlecoffee.com//) Blue Bottle Coffee is targeting busy consumers with its latest product, canned cold brew coffee. With this new product, those that are too busy to make their own cup of coffee in the morning -- or drop by a Blue Bottle Coffee location -- can still enjoy the great java they love. The canned coffee is simply coffee and water, made using a complex process which includes high-quality beans being brewed, strained, decanted and filtered through multiple stages. This process then creates a premium cup of cold coffee which is rich and refined with notes of red berry and bittersweet chocolate. Each can of Blue Bottle's latest product contains eight ounces of java and will be retailed for $4 USD. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 48% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Portable Canned Coffee:** Opportunity for coffee companies to create convenient, ready-to-drink canned coffee products for busy consumers. - **Premium Cold Brew:** Opportunity to develop complex, high-quality cold brew coffee that offers a refined taste and unique flavor profiles. - **On-the-go Beverages:** Opportunity to tap into the growing market of portable beverages that cater to the needs of busy, on-the-move individuals. ### Who This Affects Most - **Coffee:** Coffee industry can explore innovative ways to package and deliver their products in convenient, portable formats. - **Beverage:** Opportunity for the beverage industry to cater to the demand for on-the-go drinks through innovative packaging and flavor offerings. - **Convenience Retail:** Opportunity for convenience stores and retailers to stock ready-to-drink canned coffee options to cater to the needs of time-pressed consumers. ## Related on Trend Hunter - [Craft Instant Espresso](https://www.trendhunter.com/trends/blue-bottle-coffee-2.md) - [Premium Cold Brew Cans](https://www.trendhunter.com/trends/premium-cold-brew.md) - [Southern-Style Instant Coffees](https://www.trendhunter.com/trends/nola-craft-instant-coffee-blend.md) - [Clean-Label Canned Lattes](https://www.trendhunter.com/trends/premium-canned-lattes.md) - [Single-Serve Coffee Concentrates](https://www.trendhunter.com/trends/singleserve-coffee-concentrate.md) - [RTD Organic Cold Brew Coffees](https://www.trendhunter.com/trends/organic-cold-brew-coffees.md) - [Canadian-Made Canned Coffees](https://www.trendhunter.com/trends/second-cup-ready-to-drink-lattes.md) - [Canned Nitro-Infused Cold Coffees](https://www.trendhunter.com/trends/nitroinfused-cold-coffee.md) - [Artisanal Ready-to-Drink Cold Brews](https://www.trendhunter.com/trends/bones-coffee-cold-brew-lattes.md)