# Musical Beer-Popping Videos Bottle Cap Blues by Chris Summers Shows How MacGyver Would Open a Beer By Andrew Robertson | Published 2012-05-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bottle-cap-blues-by-chris-summers References: [english.mashkulture.net](http://english.mashkulture.net/2012/05/28/bottle-cap-blues/) & [vimeo](http://vimeo.com/csumers) Now the age-old question of how many different ways are there to open a beer is finally answered in the new video 'Bottle Cap Blues' by Chris Summers. Whether or not these activities are being carried out by "trained professionals," a word of warning should be uttered before watching the video: do not try this at home. Nail guns, machetes, axes, motorcycles and belly buttons all have a function of their own that they were intended for, but as we can see in Bottle Cap Blues, they all possess the secondary feature of being a [beer bottle opener](https://www.trendhunter.com/trends/davi-can-opener). The video is part of Adam Young's solo Art Show at [Common House Gallery](https://www.trendhunter.com/trends/tign-tiny-homes) entitled 'Songs of the Early Riser.' Bottle Cap Blues is both a rugged man's do-it-yourself guide to beer opening and a tribute to the times spent with friends socializing over an [ice-cold brewsky](https://www.trendhunter.com/trends/desperados-beer). ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 42% | Activity: 86% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Alternative Beer Openers:** The trend of using unconventional items to open beers presents opportunities for companies to innovate in the beer accessory market. - **Creative Marketing Strategies:** Videos like 'Bottle Cap Blues' show the potential for companies to gain brand recognition and customer engagement through alternative advertising methods. - **Combining Functionality:** There is potential for companies to create products that combine multiple functions and provide unique solutions for everyday needs, like using a belly button as a bottle cap opener. ### Who This Affects Most - **Beer Accessories:** The trend of using alternative methods to open beers presents opportunities for companies in the beer accessory market to create innovative products. - **Video Advertising:** Creative marketing strategies like using musical videos to showcase products have the potential to gain customer engagement and create brand recognition. - **Multi-functional Products:** There is an opportunity for companies to create products that serve multiple functions and provide unique solutions to everyday problems, like using a machete as a bottle opener. ## Related on Trend Hunter - [Dynamic Curved Bottle Openers](https://www.trendhunter.com/trends/dancing-opener.md) - [Branded Beer-Opening Nutcrackers](https://www.trendhunter.com/trends/beeropening-nutcrackers.md) - [Full-Top Can Openers](https://www.trendhunter.com/trends/draft-top-pro.md) - [DIY Beer Guitars](https://www.trendhunter.com/trends/busch-light.md) - [Smart Bottle Openers](https://www.trendhunter.com/trends/smart-bottle-opener.md) - [Can Clip Gadgets](https://www.trendhunter.com/trends/can-clip.md) - [Beer-Dispensing Guitar Machines](https://www.trendhunter.com/trends/slay-to-pay.md) - [AI Beer Vending Machines](https://www.trendhunter.com/trends/beer-vending-machines.md) - [Upcycled Can Guitar Campaigns](https://www.trendhunter.com/trends/busch-light-guitar.md)