# Striking Dive-Inspired Fashion BOTTER's New 'The Dive' Campaign Captures Stunning Mid-Dive Moments By Niko Pajkovic | Published 2022-08-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/botter References: [hypebeast](https://hypebeast.com/2022/8/botter-the-dive-campaign-info) & [botter.world](https://botter.world/) Caribbean-inspired menswear label [BOTTER](https://www.trendhunter.com/trends/energia-bo-kts) has announced the launch of its newest campaign called 'The Dive,' which aims to showcase the vital nature of water -- a recurring motif throughout the label's history -- while highlighting its latest apparel offerings. The campaign focuses on the Olympic sport of [platform diving](https://www.trendhunter.com/trends/malibu-dont-drink-and-dive), highlighting the kinetic nature of the human body while commenting on the artistry that surrounds the water. As a result, the campaign offers a striking lookbook featuring Yona Knight-Wisdom, the first Jamaican platform diver to ever enter the Olympics. The lookbook consists of a variety of images of Knight-Wisdom mid-dive, floating through the air while wearing BOTTER apparel. Pieces highlighted in the lookbook range from a powder yellow dress shirt to athletic sneakers. Image Credit: BOTTER ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 63% | Activity: 52% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Athletic-fashion:** Opportunity for fashion brands to incorporate athletic wear in their collections. - **Water-inspired-design:** Opportunity for designers to incorporate water-inspired motifs in their designs. - **Sports-inspired-marketing:** Opportunity for brands to incorporate sports-inspired elements in their marketing. ### Where This Applies - **Fashion:** Fashion brands can leverage this trend to create innovative athletic-wear collections that showcase kinetic movements. - **Design:** Designers can incorporate water-inspired motifs in their lighting, furniture, and other designs to create stunning visuals. - **Marketing:** Brands can infuse sports-inspired elements into their marketing to create campaigns that resonate with their audience. ## Related on Trend Hunter - [Athlete Swimwear Knit Fusion](https://www.trendhunter.com/trends/tom-daley-swimwear.md) - [Cheeky Swimmer Spirit Campaigns](https://www.trendhunter.com/trends/tom-daley-and-malibu.md) - [Safe Consumption Swimmer Campaigns](https://www.trendhunter.com/trends/malibu-dont-drink-and-dive.md) - [Vintage Miami Beachwear Capsules](https://www.trendhunter.com/trends/spring-2024-menswear-collection.md) - [Streetwear Label Expansions](https://www.trendhunter.com/trends/ksubi-unveils-kswim.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Collaborative Summer Protective Fashion](https://www.trendhunter.com/trends/beams-and-speedo.md) - [Caribbean-Inspired Football Shoes](https://www.trendhunter.com/trends/energia-bo-kts.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md)