# Paper Bag-Inspired Purses Bottegga's Paper Bag Purse is Constructed from Waterproof Paper By Ell Smith | Published 2020-09-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/botteggas-paper-bag References: [hypebae](https://hypebae.com/2020/9/bottega-veneta-paper-beige-shoulder-pouch-bag-purse-price-release-info) & [ssense](https://www.ssense.com/en-us/women/product/bottega-veneta/beige-paper-small-shoulder-pouch-bag/5422351?ranMID=41610&ranEAID=9ieob0c66Uo&ranSiteID=9ieob0c66Uo-2RB9ElGkDxX1DiYJYBPmHg&utm_source=ls_APAC_9ieob0c66Uo&utm_medium=affiliate&utm_campaign=generic&utm_term=1&siteID=9ieob0c66Uo-2RB9ElGkDxX1DiYJYBPmHg) Bottegga's [paper bag-inspired purse](https://www.trendhunter.com/trends/muji-labo) bridges the gap between DIY and designer fashion, presenting a [uniquely carefree bag](https://www.trendhunter.com/trends/summer-handbag-collection) that deviates from traditional design, helping the wearer stand out this Fall season. What's most unique about this bag is that its actually constructed from paper. While the material may have some doubting its practicality, consumers should be aware that the paper is a highly durable waterproof material, allowing it to withstand the same conditions a traditional bag can. The bag was designed to be reminiscent of the oversized paper bags one might pick up at the grocery store, and features detailing to further that likeness. The bag can be fitted over one's shoulder and is available for $2,100 USD. Image Credit: Ssense ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 62% | Activity: 37% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Paper Bag-inspired Accessories:** Designers can explore the potential of using paper and other unconventional materials to create unique and sustainable fashion accessories. - **Waterproof Paper Products:** Manufacturers can develop waterproof paper products for various industries, such as fashion and packaging, to combine functionality and sustainability. - **Eco-friendly Fashion Design:** Fashion brands can incorporate eco-friendly materials and designs into their products to cater to the rising demand for sustainable fashion. ### Sectors Adopting This - **Fashion:** Fashion brands can experiment with unconventional materials to create unique accessories that stand out from traditional designs. - **Packaging:** Manufacturers can develop waterproof paper for packaging purposes, offering a sustainable and cost-effective alternative to traditional packaging materials. - **Retail:** Retailers can tap into the rising demand for sustainable fashion and products by showcasing eco-friendly designs and materials in their stores. ## Related on Trend Hunter - [Bubble Wrap-Inspired Luxury Bags](https://www.trendhunter.com/trends/cabat-bag.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Crumpled Chip Bag-Resembling Wallets](https://www.trendhunter.com/trends/chip-bag-purse.md) - [Branded Canvas Accessories](https://www.trendhunter.com/trends/bottega-veneta-4.md) - [Reimagined Sleek Paper Bags](https://www.trendhunter.com/trends/muji-labo.md) - [Bag-Accented Bag Designs](https://www.trendhunter.com/trends/plastic-bag.md) - [Handle-Only Fashion Handbags](https://www.trendhunter.com/trends/no-budget-bag.md) - [Butter Pastry-Resembling Leather Bags](https://www.trendhunter.com/trends/limited-croissant-bag.md) - [Posh Plastic Shopping Totes](https://www.trendhunter.com/trends/tote-shopping-bag.md)