# Sullen Nature-Embracing Ads The Bottega Veneta Spring-Summer 2014 Campaign Stars Amanda Murphy By Meghan Young | Published 2014-02-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bottega-veneta-springsummer-2014 References: [fashiongonerogue](http://www.fashiongonerogue.com/bottega-veneta-springsummer-2014-campaign/) & [bottegaveneta](http://www.bottegaveneta.com) There is a sullen quality to the [Bottega](https://www.trendhunter.com/trends/italian-bottegas) Veneta Spring-Summer 2014 ad campaign that has nothing to do with the fashion being showcased and everything to do with the expression of the model. As though unhappy with her love situation, she poses disinterestedly amidst beautiful scenes of nature. Of course, she can't be completely dejected considering her [impeccable wardrobe](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit). Shot on location in New Jersey by South African photographer Pieter Hugo, the Bottega Veneta Spring-Summer 2014 ad campaign stars model Amanda Murphy alongside male model Mark Cox. Bottega Veneta Creative Director Tomas Maier about the collaboration says, "I am a great admirer of Pieter’s portraits, which have an undeniable beauty, yet do not shy from challenging the viewer." That is exactly what this series of photos does. There is a narrative that needs to be fleshed out. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 49% | Activity: 68% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Sullen Nature-embracing Ads:** Disruptive innovation opportunity: Explore using unconventional and melancholic expressions in fashion campaigns for a unique and captivating visual narrative. ### Industries Being Reshaped - **Fashion Advertising:** Disruptive innovation opportunity: Incorporate moody and contemplative themes in advertising campaigns to create a distinctive and emotional connection with consumers. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md)