# Venetian Fragrance Trifectas Bottega Veneta Launches a Regionally Inspired Collaboration By Kanesa D | Published 2025-10-06 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/bottega-veneta-7 References: [hypebae](https://hypebae.com/2025/10/bottega-veneta-mezzanotte-fragrance-collection-hinoki-goodmorning-midnight-almost-dawn-where-to-buy) & [bottegaveneta](https://www.bottegaveneta.com/en-ca)  Bottega Veneta is officially debuting its new 'Mezzanotte' fragrance line, bringing consumers three scents with heavy wood notes. With scents dubbed 'Hinoki,' 'Goodmorning Midnight,' and 'Almost Dawn,' the novel release builds upon the brand's previous products, bringing “essences from around the globe woven together into unique fragrance expressions.” 'Hinoki' offers notes of fir balsam, hinoki wood, and patchouli, while 'Goodmorning Midnight' features Thai oud, rose, and wild strawberry. The final of the three, 'Almost Dawn,' offers a profile bursting with notes of chestnut, truffle, and vanilla. All three scents come in glass bottles that feature Murano glassblowing and marble that parallels the interior of Venetian churches and palazzos. The three 'Mezzanotte' fragrance collection is available on the Bottega Veneta website. Image Credit: Bottega Veneta, [hypebae](https://hypebae.com/2025/10/bottega-veneta-mezzanotte-fragrance-collection-hinoki-goodmorning-midnight-almost-dawn-where-to-buy), [bottegaveneta](https://www.bottegaveneta.com/en-ca) ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 66% | Activity: 61% | Freshness: 50% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) ## Key Themes ### What Makes This Trend Stand Out - **Globally-sourced Ingredients:** Using essences sourced from diverse regions around the globe, Bottega Veneta's 'Mezzanotte' fragrances highlight a growing trend towards multicultural ingredient integration in product lines. - **Artisan Craft Packaging:** Emphasizing traditional crafts like Murano glassblowing and marble design, the packaging of Bottega Veneta's new scents embodies a trend toward incorporating artisanal craftsmanship into luxury product presentation. - **Regional Inspiration in Fragrances:** Drawing inspiration from regional scents, the 'Mezzanotte' line showcases a trend where fragrance collections evoke the olfactory essence of specific locations. ### Sectors Adopting This - **Luxury Fragrance:** The luxury fragrance industry is seeing transformative innovation with the inclusion of global ingredient centers, creating exclusive and diverse scent profiles. - **High-end Packaging:** Emerging within the high-end packaging industry is a movement towards integrating artisan techniques that elevate product appeal and resonate with heritage design. - **Cultural Goods:** In the cultural goods sector, there is an increasing fusion of regional cultural elements that captivate consumers seeking globally inspired experiences. ## Related on Trend Hunter - [Venice-Inspired Luxury Fragrances](https://www.trendhunter.com/trends/luxury-fragrance1.md) - [Venice-Inspired Luxe Fragrances](https://www.trendhunter.com/trends/fragrance-collection-1.md) - [Italian-Inspired Fragrance Lines](https://www.trendhunter.com/trends/alta-collection1.md) - [Alchemist-Inspired Fragrance Collections](https://www.trendhunter.com/trends/alchemists-gardens.md) - [Luxury Herb-Dominant Fragrances](https://www.trendhunter.com/trends/montblanc-4.md) - [Richly Scented Fragrances](https://www.trendhunter.com/trends/the-rservation-fragrances.md) - [Luxury Nature-Inspired Fragrances](https://www.trendhunter.com/trends/diptyque-6.md) - [Evoking Seasonal Scents](https://www.trendhunter.com/trends/evoking-seasonal-scents.md) - [Summer-Ready Tea-Inspired Fragrances](https://www.trendhunter.com/trends/teainspired-scents.md)