# Alcohol-Free Negronis Bottega Spa Launches Two New Non-Alcoholic Products By Niko Pajkovic | Published 2022-10-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bottega-spa References: [thedrinksbusiness](https://www.thedrinksbusiness.com/2022/10/bottega-introduces-non-alcoholic-fizz-and-a-premix-negroni/) & [bottegaspa](https://www.bottegaspa.com/en/)  [Bottega Spa](https://www.trendhunter.com/trends/tosca-airpods-case) has announced the launch of a new line of drinks consisting of an alcohol-free sparkling wine and a pre-mixed Negroni cocktail. The new products represent the brand's recent push to enter the non-alcoholic category, which has been steadily gaining popularity in recent years. In addition to the two new products, the company has also announced that it plans to release a by-the-glass serve product featuring notes of “panna cotta, tiramisu, and cappuccino." “We are presenting new products and have a bunch of new ideas. This year, we are presenting a non-alcoholic sparkling wine, a non-alcohol digestif, two Pinot Grigio wines, an organic vodka, and a newer version of our gin," said Bottega SpA, president and CEO Sandro Bottega. Image Credit: Bottega ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 18% | Activity: 29% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Non-alcoholic Beverages:** The growing demand for alcohol-free beverages creates opportunities for companies to innovate and offer new non-alcoholic drink options. - **Pre-mixed Cocktails:** The popularity of pre-mixed cocktails is on the rise, providing opportunities to develop unique and flavorful non-alcoholic options. - **By-the-glass Serve Products:** By-the-glass serve products that offer unique flavor combinations can provide additional revenue streams for companies in the non-alcoholic beverage market. ### Sectors Adopting This - **Beverage Industry:** The beverage industry can explore the growing trend of non-alcoholic options and tap into the market demand for alcohol-free beverages. - **Hospitality Industry:** With the rise of non-alcoholic cocktail options, the hospitality industry can offer unique and flavorful drink options to their customers and cater to a wider audience. - **Retail Industry:** As the demand for non-alcoholic options increases, the retail industry can expand their offerings and provide customers with a wider variety of non-alcoholic beverage options. ## Related on Trend Hunter - [Alcohol-Free Negroni Cocktails](https://www.trendhunter.com/trends/phony-negroni-nonalcoholic-cocktail.md) - [Botanical Non-Alcoholic Negronis](https://www.trendhunter.com/trends/anons-no-groni.md) - [Alcohol-Free Italian Refreshments](https://www.trendhunter.com/trends/nonalcoholic-products.md) - [Vibrant Non-Alcoholic Aperitivos](https://www.trendhunter.com/trends/non-alcoholic-aperitivo-collection.md) - [Zero-Proof Gin Cocktails](https://www.trendhunter.com/trends/romeos-gin.md) - [Non-Alcoholic Aperitif Drinks](https://www.trendhunter.com/trends/strykk-not-aperitivo.md) - [Sparkling Non-Alcoholic Wine Cocktails](https://www.trendhunter.com/trends/nozeco-spritz.md) - [Alcohol-Free RTD Aperitivos](https://www.trendhunter.com/trends/figlia.md) - [Non-Alcoholic Italian Spritz Expansions](https://www.trendhunter.com/trends/crodino-announced.md)