# Bubble Wrap Packaging Alternatives The Botta Eco-Envelope is an Eco-Friendly Packaging Solution By Michael Hemsworth | Published 2020-05-26 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/botta-ecoenvelope References: [packagingeurope](https://packagingeurope.com/botta-packaging-joins-forces-with-esselunga-to-substitute-bubblewrap/) & [botta.it](https://www.botta.it/en/) [Bubble wrap](https://www.trendhunter.com/trends/sealed-air) is an essential packaging solution but isn't the most eco-friendly option out there, so the [Botta Eco-Envelope](https://www.trendhunter.com/trends/iqrcode) has been created to help offer an alternative. Created in partnership between BOTTA Packaging and Italy-based supermarket chain Esselunga, the envelope is crafted from [corrugated paper](https://www.trendhunter.com/trends/tetra-brik-aseptic) that would work to protect eggs and bottles during delivery. The paper-made packaging is easy to recycle after use and is free from plastic to maximize its eco-friendly nature. The Botta Eco-Envelope will come as welcome news to shoppers who are eager to place more orders for food deliveries, but who have concerns regarding the packaging being used to transport it. The sustainable packaging could see wider adoption beyond Esselunga in the future. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 95% | Activity: 91% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Packaging:** Creating packaging alternatives that are eco-friendly and easy to recycle. - **Plastic-free Packaging:** Developing packaging solutions that eliminate the use of plastic for maximum eco-friendliness. - **Corrugated Paper Protection:** Exploring the use of corrugated paper as a protective material for delicate items during shipping and delivery. ### Who This Affects Most - **Food Delivery:** Implementing sustainable packaging solutions in the food delivery industry to address customer concerns about eco-friendly packaging options. - **E-commerce:** Adopting plastic-free packaging innovations in the e-commerce industry to promote environmental sustainability and reduce waste. - **Retail:** Introducing corrugated paper packaging solutions in the retail industry to provide eco-friendly alternatives for product packaging and shipping. ## Related on Trend Hunter - [Recycled Paper Protective Wraps](https://www.trendhunter.com/trends/scotch-cushion-lock.md) - [Plastic-Replacing Packaging Sleeves](https://www.trendhunter.com/trends/mondi-hughold-paper-packaging-solution.md) - [Paper-Made Shrink Wrap Packaging](https://www.trendhunter.com/trends/traywrap.md) - [Pulp-Based Wine Wraps](https://www.trendhunter.com/trends/perrier-jouet-1.md) - [Bio-Based Paper Packaging](https://www.trendhunter.com/trends/paper-food-packaging.md) - [Durable Egg Packaging Designs](https://www.trendhunter.com/trends/egg-packaging1.md) - [Recyclable Butter Wrapper Packaging](https://www.trendhunter.com/trends/recyclable-paper-butter-wrap.md) - [Camera-Equipped Delivery Parcels](https://www.trendhunter.com/trends/living-packets.md) - [Recycled Thermal Packaging](https://www.trendhunter.com/trends/dufaylite.md)