# Lo-Fi Graphic-Heavy Streetwear BoTT Launches its Fall/Winter 2020 Lookbook with Hazy Visuals By Amy Duong | Published 2020-10-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/bott References: [hypebeast](https://hypebeast.com/2020/10/bott-fall-winter-2020-lookbook) [Streetwear](https://www.trendhunter.com/trends/caf-mountain) label [BoTT](https://www.trendhunter.com/trends/bott-verdy), which is an acrynom for 'Birth of The Teenager' introduces its new selection of apparel designed for the Fall/Winter 2020 season. The lookbook that shows off all the new seasonal looks takes on a hazy visual aesthetic, informed by lo-fi images. The apparel itself features heavy graphic detailing to grab attention in a playful manner. The selection features crewneck sweaters, paneling denim jackets, worker jackets, hoodies, half zippered pullover sweaters, sweatpants, and much more. These are decorated with [vibrant graphics, all-over patterning](https://www.trendhunter.com/trends/wasted-youth-x-tappei), and logo accents. One of the notable items in the capsule is the purple crewneck sweater with a print on the back that cannot be missed reading "Birth of The Teenager." Image Credit: BoTT ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 59% | Activity: 17% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Lo-fi Aesthetic:** There is an opportunity for brands to incorporate hazy visual aesthetics and lo-fi images into their designs to create a unique streetwear style. - **Graphic Detailing:** The use of heavy graphic detailing in apparel can capture attention and add a playful element to streetwear fashion, presenting an opportunity for creative and eye-catching designs. - **Logo Accents:** Adding logo accents to clothing items can enhance brand recognition and create a strong visual identity, presenting a chance for brands to showcase their logos in unique and attention-grabbing ways. ### Where This Applies - **Fashion:** The fashion industry can incorporate the lo-fi graphic-heavy streetwear trend to attract the younger demographic and tap into the growing streetwear market. - **Apparel:** Incorporating heavy graphic detailing and logo accents into apparel designs can provide opportunities for apparel brands to differentiate themselves in the market and attract fashion-forward consumers. - **Streetwear:** The streetwear industry can leverage the lo-fi aesthetic, graphic detailing, and logo accents to create unique and eye-catching designs that resonate with streetwear enthusiasts and capture their attention. ## Related on Trend Hunter - [Ribbon Graphic Fashion Capsule](https://www.trendhunter.com/trends/bott-verdy.md) - [Community-Honoring Eerie Graphic Merchandise](https://www.trendhunter.com/trends/boiler-room.md) - [Utility Tokyo Streetwear](https://www.trendhunter.com/trends/blackeyepatch-winter.md) - [Fall Technical Fashion Capsules](https://www.trendhunter.com/trends/atom-collection.md) - [Illustrated Streetwear Capsules](https://www.trendhunter.com/trends/wasted-youth-x-tappei.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Lifestyle Kids Streetwear](https://www.trendhunter.com/trends/patta-aw25-kids.md) - [Utility Street Fashion Capsule](https://www.trendhunter.com/trends/clot-x-neighborhood.md) - [Winter Apparel Collection](https://www.trendhunter.com/trends/everyone-tokyo-fallwinter-2025.md)