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# Modernized Traditional Lighting
The Botero Collection by Masiero is Sophisticatedly Cartoonish

By Meghan Young | Published 2014-06-05 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/botero-collection-by-masiero
References: [trendir](http://www.trendir.com/archives/007909.html) & [masierogroup](http://www.masierogroup.com/eclettica/botero/famiglia)

It is hard not to appreciate the Botero Collection by Masiero. It takes traditional silhouettes often associated with lighting fixtures and modernizes them in a sophisticatedly cartoonish way. Although that might sound contradictory, the balance struck between these two descriptors is applaud-worthy. The bulbous forms are made minimalist by way of little detail as well as a [clean, white finish](https://www.trendhunter.com/trends/delicate-lighting). This tempers the contemporary take nicely and neatly.

Comprised of a [chandelier, table lamp and floor lamp](https://www.trendhunter.com/trends/sculptural-table-lamp), the Botero Collection by Masiero is perfect for both traditional and modern homes. Each piece is available in three colors: white, black and red. Although the white seems more suited to those who want to hold more onto the designs' classic qualities, the bolder black and red are for those who really want to make a statement.

## Trend Insights (Trend Hunter)

- Score: 6.6/10
- Popularity: 95% | Activity: 94% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print)

## Key Themes

### What Makes This Trend Stand Out

- **Modernized Silhouette Lighting:** There is potential for companies to explore the concept of modernizing traditional lighting forms to create minimalist and contemporary lighting options.
- **Sophisticated Cartoonish Lighting:** Designers can explore combining traditional silhouettes with playful, cartoonish elements to create unique lighting fixtures that cater to both traditional and modern home decor preferences.
- **Minimalist Lighting Design:** The Botero Collection sets an example for companies to develop their own lighting fixtures with a minimalist approach, using clean finishes and simple details to create a contemporary aesthetic.

### Sectors Adopting This

- **Lighting:** Lighting manufacturers can leverage modernized traditional lighting trends to create innovative designs and cater to various consumer preferences.
- **Home Decor:** Home decor companies can explore the concept of sophisticated cartoonish lighting to create playful yet elegant designs that cater to consumers who want to add a fun touch to their home interiors.
- **Interior Design:** Interior designers can use the Botero Collection as inspiration to create minimalist lighting designs that provide a contemporary feel to traditional home interiors.

## Related on Trend Hunter

- [Balloon-Like Lighting Series](https://www.trendhunter.com/trends/soft-blown.md)
- [Bulbous Whimsical Lighting Series](https://www.trendhunter.com/trends/neotenic.md)
- [Unconventional Statement Pieces](https://www.trendhunter.com/trends/bottega-veneta-x-flos.md)
- [Italian-Inspired Lighting Designs](https://www.trendhunter.com/trends/flora-collection.md)
- [Stunningly Minimalist Lighting Designs](https://www.trendhunter.com/trends/minimalist-lighting-design.md)
- [Soft Bathroom Lighting](https://www.trendhunter.com/trends/pastello-collection.md)
- [Playful Table Lamp Designs](https://www.trendhunter.com/trends/toto-lamp.md)
- [Retro-Tinged Compact Lamps](https://www.trendhunter.com/trends/lari-mini.md)
- [Blown Glass-Inspired Lighting Capsules](https://www.trendhunter.com/trends/luisa-collection.md)
