# Heritage Footwear Retailers Prague's Botas 66 Store Features a Mix of Vintage and Modern Details By Jana Pijak | Published 2014-12-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/botas-66-store References: [coolhunting](http://www.coolhunting.com/style/botas-66-store.php) & [botas66](http://www.botas66.com/) Located in the heart of Prague, the Botas 66 store revives the iconic footwear brand. The [heritage sneaker company](https://www.trendhunter.com/trends/sons-rogue-baseline-hi-top-tan) was recently brought back into the spotlight after graphic design student turned designer Jan Kloss Jakub Korous set out to revive its iconic status. Botana was first named Botana 1948 and rose to fame after its 1966 models became widely used among Czech athletes and sport enthusiasts. The heritage brand’s [iconic sneakers](https://www.trendhunter.com/trends/orbit-flash) inspired Jan Kloss Jakub Korous to revive it as a household name. Prague’s Botas 66 store marries [contemporary design details](https://www.trendhunter.com/trends/bottega-venetas) with the company’s signature branding that appears more retro in its visual aesthetic. The shop’s continuous color scheme is reflective of Botas branding and features a mix of white and neon yellow accents. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 49% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Reviving Heritage Brands:** There is an opportunity to revive dormant heritage brands and bring them back into the spotlight by combining contemporary design elements with their iconic status. - **Mixing Vintage and Modern Design:** Brands can attract consumers by incorporating both vintage and modern design elements to create a unique and nostalgic shopping experience. - **Reflective Branding:** Using consistent brand colors and incorporating retro aesthetics can create a visually appealing and memorable shopping environment for customers. ### Sectors Adopting This - **Footwear Retail:** Footwear retailers can leverage the revival of heritage brands to offer customers unique and nostalgic products that merge contemporary and retro design elements. - **Graphic Design:** Graphic designers have an opportunity to collaborate with heritage brands to revamp their visual identity and create modern and visually appealing branding materials. - **Retail Store Design:** Retail store designers can work with heritage brands to create immersive shopping experiences that incorporate reflective branding and a mix of vintage and modern design elements. ## Related on Trend Hunter - [Footwear Brand Heritage Books](https://www.trendhunter.com/trends/book-of-birkenstock.md) - [70s-Style Concept Stores](https://www.trendhunter.com/trends/anya-hindmarch-x-boots.md) - [Caribbean-Inspired Football Shoes](https://www.trendhunter.com/trends/energia-bo-kts.md) - [Sci-Fi-Inspired Shoe Stores](https://www.trendhunter.com/trends/new-nodaleto-shoe-store.md) - [Next-Gen Sneaker Stores](https://www.trendhunter.com/trends/store-of-the-future-concept.md) - [Jamaican Footwear Store Launches](https://www.trendhunter.com/trends/clarks-originals-3.md) - [Heritage Brand Boot Ads](https://www.trendhunter.com/trends/well-worn.md) - [Collaborative Heritage Footwear Series](https://www.trendhunter.com/trends/livello-rosso-collection.md) - [Branded Newspaper Kiosks](https://www.trendhunter.com/trends/grey-days.md)