# Botanical-Infused Wine Spritzers These Beverages Blend Premium French Wine With Seltzer By Rahul Kalvapalle | Published 2022-07-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/botanical-wine-spritzer References: [brewbound](https://www.brewbound.com/news/seltzer-company-something-nothing-launches-alcoholic-spritz) & [us.somethingandnothing.co](https://us.somethingandnothing.co/)  Something & Nothing have gone ahead and launched a truly delectable array of wine seltzers that are designed to bring together the unmatched quality of premium French wines with a range of refreshing botanicals, fresh juices and character-driven extracts, making for a memorable driven experience. Using wine sourced from the Côtes de Gascogne, these wine seltzers are offered in two delectable flavors, namely a Sauvignon Blanc + Cucumber variety and a French Rose + Hibiscus & Rose option. Olly Dizon, co-founder of Something & Nothing, said that the advent of these wine seltzers was inspired by consistent disappointment in the taste of hard seltzers. "From the outset, we wanted to create a delicious alcoholic drink using our unique global seltzer flavors," Dixon said. Image Credit: Something & Nothing ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 21% | Activity: 43% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Botanical-infused Alcoholic Beverages:** The incorporation of botanicals in alcoholic beverages offers an opportunity for brands to appeal to health-conscious consumers and elevate the drinking experience. - **Wine Spritzers:** Wine spritzers offer an innovative way for wine brands to introduce their products to younger demographics and expand their consumer base. - **Sustainability-driven Packaging:** The use of sustainable packaging for botanical-infused beverages can differentiate brands in a crowded market, attract eco-conscious consumers, and reduce environmental impact. ### Who This Affects Most - **Alcoholic Beverages:** The alcoholic beverage industry can benefit from incorporating natural and healthy ingredients like botanicals to diversify their product offerings and appeal to modern consumers. - **Wine Industry:** The wine industry can leverage the growing popularity of wine spritzers to expand their customer base beyond traditional wine connoisseurs and elevate their brand perception through unique product offerings. - **Packaging Industry:** The packaging industry can capitalize on the trend of sustainable packaging for alcoholic beverages by developing eco-friendly solutions that align with the brand image and values of companies offering botanical-infused beverages. ## Related on Trend Hunter - [Elevated Wine Waters](https://www.trendhunter.com/trends/boutique-wine-water.md) - [Fruity RTD Wine Spritz Cans](https://www.trendhunter.com/trends/wine-spritz.md) - [Non-Alcoholic Fruity Spritzers](https://www.trendhunter.com/trends/vitis.md) - [Non-Alcoholic Spritzers](https://www.trendhunter.com/trends/weekday-vibes.md) - [Crisp Wine Sodas](https://www.trendhunter.com/trends/wine-soda.md) - [Sake-Infused Yuzu Spritzes](https://www.trendhunter.com/trends/something-nothing.md) - [Canned Rosé Spritzers](https://www.trendhunter.com/trends/spritz-in-a-can.md) - [Ready-to-Sip Sparkling Aperitifs](https://www.trendhunter.com/trends/the-spritz-by-sazerac.md) - [Non-Alcoholic Spirtz Lines](https://www.trendhunter.com/trends/0-spritz.md)