# Enchantingly Botanical Typography Alice Mourou Creates Typography Out of Fresh Flowers By Megan Facciuolo | Published 2014-05-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/botanical-typography References: [designtaxi](http://designtaxi.com/news/365637/Carefully-Arranged-Flowers-Form-Enchanting-Hand-Made-Typography/) & [alicemourou.squarespace](http://alicemourou.squarespace.com/) A Moscow-based digital art director took her skills out of the digital realm and applied them to her physical project of [botanical typography](https://www.trendhunter.com/trends/lego-botanicals-le-florist-flower-truck). The director, Alice Mourou, meticulously created her project, which is still underway, out of [natural fresh florals](https://www.trendhunter.com/trends/flower-preservation). Every leaf and flower used is precisely arranged on and around thin florist's wire to give the illusion that the flowers are growing from a vine. The "vine" is then twisted into letters of the alphabet and numbers. The enchanting project titled 'Blossom Type' is truly a refreshing take on typical typography, which has been heavily created via computer in recent years. The only thing that the artist does for the project through the use of a computer is share her work. She records the making of every letter and number in a [YouTube](https://www.trendhunter.com/trends/learning-with-buddy) video to showcase the painstaking hard work that goes into each one. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 29% | Activity: 13% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **Botanical Typography:** The use of fresh flowers to create typography opens up opportunities for unique and visually stunning designs. - **Physical Digital Art:** Blending physical and digital art techniques allows for innovative and captivating projects like botanical typography. - **Authentic Craftsmanship:** The meticulous arrangement of natural florals for typography showcases the value of handmade craftsmanship in a digital-dominated world. ### Who This Affects Most - **Graphic Design:** The use of botanic typography techniques can revolutionize the field of graphic design by integrating nature and creativity. - **Floral Arrangement:** Florists can explore the trend of botanical typography to offer unique and customized floral arrangements for special occasions. - **Art Documentation:** Creating video documentation and sharing the process of botanical typography on platforms like YouTube opens up opportunities in the art documentation industry. ## Related on Trend Hunter - [Blooming Clustered Art Forms](https://www.trendhunter.com/trends/structural-botany.md) - [Stone Floral Sculptures](https://www.trendhunter.com/trends/lithic-bloom.md) - [Toddler-Focused Typography Books](https://www.trendhunter.com/trends/my-first-book-of-fancy-letters.md) - [Personalized Embroidery Pop-Ups](https://www.trendhunter.com/trends/botanical-atelier.md) - [Hand-Painted Watercolor Prints](https://www.trendhunter.com/trends/emma-webster.md) - [Tarot-Inspired Floral Bouquets](https://www.trendhunter.com/trends/flowerlore-collection.md) - [Vibrant Dynamic Wall Plant-Hangers](https://www.trendhunter.com/trends/floos.md) - [Modular Typography Stamp Sets](https://www.trendhunter.com/trends/blockface.md) - [Women-Led Toronto Florists](https://www.trendhunter.com/trends/may-flowers.md)