# Collaborative Botanical Teas Tea Forté and The New York Botanical Garden Created 'Jardin' By Laura McQuarrie | Published 2019-01-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/botanical-teas References: [prnewswire](https://www.prnewswire.com/news-releases/introducing-tea-forte-jardin-300773829.html) & [teaforte](https://www.teaforte.com/store/tea-gifts/jardin-gift-set/with-gift-box/) Tea Forté created its newest limited-edition Jardin collection of [botanical teas](https://www.trendhunter.com/trends/burberry-x-highgrove) in collaboration with The [New York Botanical Garden](https://www.trendhunter.com/trends/new-york-botanical-gardens-x-alex-and-ani) (NYBG.) The limited-edition tea assortment includes varieties like Vanilla Pear, [Chocolate Rose](https://www.trendhunter.com/trends/hojicha-chocolate) and Strawberry Hibiscus, which are unified by their elegant, feminine qualities. For the creation of this tea collection, Tea Forté was granted exclusive access to the Rare Book & Folio Room of NYBG's LuEsther T. Mertz Library, and hand-pick floral prints for the packaging. As such, the Jardin collection's packaging is decorated with the works of botanical artist Pierre-Joseph Redouté—who tutored Marie Antoinette in art. From this collaboration, a portion of the sales through retail outlets will go towards supporting NYBG's efforts in plant research, conservation, horticulture and education. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 65% | Activity: 29% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Botanical Tea Collections:** Creating limited-edition collections of botanical teas sourced from exclusive, rare botanical prints offers a unique and elegant twist on traditional tea assortments. - **Collaborative Packaging Design:** Collaborating with artists and organizations to design packaging that showcases botanical artwork adds a visually appealing and sophisticated touch to tea products. - **Cause-related Marketing:** Partnering with non-profit organizations and donating a portion of sales to support research, conservation, horticulture, and education helps build brand reputation and aligns with consumer values. ### Who This Affects Most - **Tea:** The tea industry can explore the creation of special limited-edition botanical collections that cater to consumers seeking unique and high-quality tea experiences. - **Art and Design:** The art and design industry can collaborate with tea companies to create visually striking botanical artwork for tea packaging, combining the worlds of art and tea. - **Non-profit:** Non-profit organizations focusing on plant research, conservation, horticulture, and education can collaborate with tea companies to create cause-related marketing campaigns to raise funds and awareness for their initiatives. ## Related on Trend Hunter - [Architecturally Inspired Teas](https://www.trendhunter.com/trends/frank-lloyd-wright-collection.md) - [Garden-Inspired Jewelry Collabs](https://www.trendhunter.com/trends/new-york-botanical-gardens-x-alex-and-ani.md) - [Opulent Floral Tea Collections](https://www.trendhunter.com/trends/brew-to-a-tea.md) - [Fragrant Hotel Tea Collaborations](https://www.trendhunter.com/trends/floris-london-tea-experience.md) - [Female-Founded Tea Ateliers](https://www.trendhunter.com/trends/epicurean-collection-1.md) - [Tea-Infused Treats](https://www.trendhunter.com/trends/tea-infused.md) - [Customizable Fine Tea Kits](https://www.trendhunter.com/trends/la-bonne-fille-fine-tea-company.md) - [Summer-Ready Botanical Tea Blends](https://www.trendhunter.com/trends/tea-botanicals.md) - [Refreshing Botanical Teas](https://www.trendhunter.com/trends/juniper-ridges-botanical-teas.md)