# Restorative Botanical Skincare 'Awake' Introduces Affordable Botanical Skincare Solutions By Laura McQuarrie | Published 2018-06-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/botanical-skincare-solutions References: [prnewswire](https://www.prnewswire.com/news-releases/introducing-awake-tarte-cosmetics-reimagines-the-classic-skincare-brand-for-todays-multitasking-globetrotterits-botanical-powered-beauty-sleep-in-a-bottle-300672321.html) & [awakebeauty](https://awakebeauty.com/en_CA/shop/) Tarte Cosmetics is now introducing Awake as its new direct-to-consumer sister brand, which puts a focus on [affordable botanical skincare solutions](https://www.trendhunter.com/trends/wylder-organics) for busy people who always find themselves on the go. As a jam-packed schedule can often cause one to miss out on sleep, Awake prides itself on offering "[beauty sleep in a bottle](https://www.trendhunter.com/trends/pleasing-beauty-sleep-mask)" and simple solutions that can easily be integrated into one's life without extensive routines. All of the products from Awake are cruelty-free, as well as free from parabens, mineral oil, phthalates, petrolatum, gluten, BHT, triclosan and sodium lauryl sulfate. Some of the inventive products available from the brand include vitamin-enriched lip balms, radiance-boosting moisturizers, serums, concentrates and the [Eye Opener Brightening Liner](https://www.trendhunter.com/trends/eye-makeup-product). While Awake's product formulas are serious about combining the benefits of nature and science, the packaging is bright, playful and uplifting. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 60% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Affordable Botanical Skincare:** Disruptive innovation opportunity: Develop affordable botanical skincare products that cater to consumers with busy lifestyles. - **Beauty Sleep in a Bottle:** Disruptive innovation opportunity: Create skincare products that offer the benefits of a good night's sleep in a convenient bottle. - **Cruelty-free and Clean Beauty:** Disruptive innovation opportunity: Explore the development of cruelty-free and clean beauty products that are free from harmful ingredients. ### Sectors Adopting This - **Skincare Industry:** Disruptive innovation opportunity: Incorporate botanical and natural ingredients into skincare products to meet the growing demand for cleaner and more sustainable beauty options. - **Direct-to-consumer Industry:** Disruptive innovation opportunity: Create direct-to-consumer skincare brands that offer affordable and convenient solutions for busy individuals. - **Clean Beauty Industry:** Disruptive innovation opportunity: Develop clean beauty brands that prioritize cruelty-free and environmentally friendly practices. ## Related on Trend Hunter - [Vegan Nourishing Skincare](https://www.trendhunter.com/trends/vegan-nourishing-skincare.md) - [Cost-Conscious Clinical Skincare](https://www.trendhunter.com/trends/wildfleur.md) - [Potent Science-Backed Skincare](https://www.trendhunter.com/trends/acure-skincare.md) - [Guyanese Botanical Skincare Brands](https://www.trendhunter.com/trends/botanical-skincare-brand.md) - [Wellness-Focused Efficient Skincare Lines](https://www.trendhunter.com/trends/practical-alchemy.md) - [Youth-Oriented Beauty Branding](https://www.trendhunter.com/trends/youthoriented-beauty.md) - [Hydrating Undereye Masks](https://www.trendhunter.com/trends/4am-skin.md) - [Post-Gym Skincare Routines](https://www.trendhunter.com/trends/postgym-skincare.md) - [Refillable Plant-Powered Skincare](https://www.trendhunter.com/trends/folie.md)