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# Plant-Based Laundry Products
Botanical Origin Shares High-Performance, Amazon-Exclusive Formulas

By Laura McQuarrie | Published 2020-08-26 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/botanical-origin
References: [prnewswire](https://www.prnewswire.com/news-releases/rb-launches-botanical-origin-laundry-products-exclusively-on-amazon-301118995.html) & [botanicalorigin](http://www.botanicalorigin.com)

Plant-based cleaning brand Botanical Origin is introducing its effective and affordable laundry essentials like [Laundry Detergent and Fabric Softener](https://www.trendhunter.com/trends/concentrated-laundry-product) as [Amazon](https://www.trendhunter.com/trends/dropps) exclusives. The brand was created to fill a gap in the market for high-performance, [plant-based solutions](https://www.trendhunter.com/trends/guests-on-earth-citrus-oasis) that help to offer consumers a simple way to keep their household tidy without compromise.

While the Botanical Origin Laundry Detergent features 67% biobased ingredients and is formulated to tackle stubborn stains, the Botanical Origin Fabric Softener boasts 71% biobased ingredients and helps to freshen, soften and reduce static cling. Botanical Origin's formulas are hypoallergenic and dermatologist-tested and free from dyes, brighteners, parabens and artificial preservatives.

Looking to the future, Botanical Origin is aiming for 100% post-consumer recycled plastic use by 2022 and renewable packaging in 2025.

Image Credit: RB

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 65% | Activity: 73% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Key Themes Behind This Trend

- **Plant-based Cleaning Products:** The rise of plant-based cleaning products reflects the growing demand for environmentally-friendly and sustainable alternatives to traditional home cleaning products.
- **Amazon Exclusives:** More brands are turning to exclusive deals with Amazon as a way to gain visibility and reach a wider audience.
- **Biobased Formulas:** Products made with biobased formulas are becoming more popular as consumers prioritize natural and eco-friendly ingredients in their household products.

### Where This Applies

- **Home Care:** There is an opportunity for disruptive innovation in the home care industry by introducing more plant-based and biobased formulas for cleaning products.
- **E-commerce:** The trend towards Amazon exclusives presents an opportunity for disruptive innovation in the e-commerce industry, especially for small and upcoming brands looking to gain visibility and a wider audience.
- **Sustainability:** As more consumers prioritize sustainability in their purchasing decisions, there is an opportunity for disruptive innovation in various industries that can offer eco-friendly alternatives to traditional products.

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