# Cornflower-Powered High-Quality Mascaras Yves Rocher Boasts the Botanical Mascara Cils Miraculeux By Kalin Ned | Published 2024-02-14 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/botanical-mascara References: [yvesrocher](https://www.yvesrocher.ca/en/makeup/eyes/mascara/mascara-cils-miraculeux/p/60834)  French beauty brand [Yves Rocher](https://www.trendhunter.com/trends/eye-makeup-product) expands its range of cosmetic offerings with a new botanical mascara. Dubbed the 'Mascara Cils Miraculeux,' the product promises to deliver "lash by lash fanned-out volume." The botanical mascara will be of particular interest to those who prioritize plant-based formulas. With 85% of the ingredients being from natural origin, the formula's key active is [organic Cornflower](https://www.trendhunter.com/trends/organic-cornflower-range). Harvested using agroecology practices, cornflower provides soothing and protective properties to the cosmetic experience. Overall, Yves Rocher's Mascara Cils Miraculeux promises to deliver curve, length, and separation without clumps, as well as an intense eye-opening effect that can last for up to 24 hours. Suitable for sensitive eyes and contact lens wearers, the product features a curved brush designed to cover the entire lash fringe. Emphasizing sustainability, the botanical mascara offers a blend of functionality and eco-consciousness. Image Credit: Yves Rocher ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 27% | Activity: 54% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Botanical Mascaras:** Yves Rocher introduces a botanical mascara made with 85% plant-based ingredients, including organic Cornflower, appealing to consumers interested in natural and eco-friendly cosmetics. - **Plant-based Formulas:** Yves Rocher's Mascara Cils Miraculeux caters to consumers seeking plant-based cosmetic products, with 85% of its ingredients derived from natural sources. - **Eco-conscious Beauty:** Yves Rocher's new botanical mascara combines functionality with sustainability, offering a high-quality alternative for environmentally conscious consumers. ### Sectors Adopting This - **Cosmetics:** The introduction of Yves Rocher's botanical mascara expands the range of options for consumers looking for natural, plant-based cosmetic products. - **Natural Beauty:** Yves Rocher's Mascara Cils Miraculeux aligns with the growing demand for natural beauty products, providing consumers with an eco-friendly mascara option. - **Sustainable Cosmetics:** The use of organic Cornflower in Yves Rocher's botanical mascara showcases the brand's commitment to sustainability and attracts consumers seeking eco-conscious beauty products. ## Related on Trend Hunter - [Eye Makeup Product Releases](https://www.trendhunter.com/trends/eye-makeup-product.md) - [Bamboo Fiber Mascaras](https://www.trendhunter.com/trends/naturally-derived-mascara.md) - [Microalgae-Infused Mascaras](https://www.trendhunter.com/trends/oceanly-lash-serum-mascara.md) - [Clean Volumizing Mascaras](https://www.trendhunter.com/trends/clean-volumizing-mascara.md) - [Hydrating Botanical Foundations](https://www.trendhunter.com/trends/botanical-foundation.md) - [Hair Styling-Inspired Mascaras](https://www.trendhunter.com/trends/curl-goddess.md) - [Plant-Powered Neon Mascaras](https://www.trendhunter.com/trends/neon-mascara.md) - [Luxurious Sweat-Resistant Mascaras](https://www.trendhunter.com/trends/ysl-lash-latex-mascara.md) - [Dramatic Length-Lifting Mascaras](https://www.trendhunter.com/trends/extensionist-mascara.md)