# Functional Botanical Immunity Shots URBL by Pebble Roots is a Potent Line of Superfood Decoctions By Laura McQuarrie | Published 2021-08-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/botanical-immunity-shot References: [bevnet](https://www.bevnet.com/news/2021/urbl-by-pebble-roots-inc-launches-plant-based-beverage-line/) & [urblicious](https://urblicious.com) URBL is a new line of [botanical immunity shots](https://www.trendhunter.com/trends/honey-lemon-immunity-shots) that shares the benefits of potent superfood ingredients. These shot-sized wellness beverages are being introduced at a time when preventative health continues to be top-of-mind for many people, especially leading into cold and flu season. The formulas take cues from some of the guiding principles of Ayurveda and Traditional Herbal Medicine, plus evidence-based nutrition science. The superfood decoctions are made with the stems, roots, bark and other parts of plants, such as [adaptogenic ashwagandha](https://www.trendhunter.com/trends/botany-elixirs), beetroot, chlorella and anti-inflammatory turmeric. There's URBL ROAR, which is specifically crafted with physical and psychological stressors in mind, as well as the memory-boosting and liver-protecting URBL SHIELD. Rounding out the trio is URBL GLOW with antioxidants and [collagen-boosting benefits](https://www.trendhunter.com/trends/raw-turmeric-procollagen-shot). ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 20% | Activity: 33% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Botanical Immunity Shots:** The trend of botanical immunity shots provides opportunities for companies to explore functional beverage innovation with natural ingredients. - **Superfood Decoctions:** Superfood decoctions open up possibilities for formulating wellness shots with potent plant-based ingredients. - **Preventative Health:** Preventative health remains an important trend in the market, with opportunities to create immunity-boosting products like URBL's botanical shots. ### Where This Applies - **Functional Beverages:** The rise of botanical immunity shots creates disruptive innovation opportunities for the functional beverage industry. - **Wellness & Supplements:** Companies in the wellness and supplement industry can explore developing immune-boosting, superfood-based products like URBL's botanical shots. - **Natural & Ayurvedic Medicine:** The trend of incorporating guided principles of Ayurveda and traditional herbal medicine into product formulas presents opportunities for companies in the natural medicine industry to innovate with plant-based ingredients. ## Related on Trend Hunter - [Daily Wellness Drinks](https://www.trendhunter.com/trends/balaveda.md) - [Immunity Support Wellness Shots](https://www.trendhunter.com/trends/remedy-organics-wellness-shots.md) - [Mushroom-Infused Wellness Shots](https://www.trendhunter.com/trends/immunity-blueberry-clementine.md) - [Targeted Health Elixirs](https://www.trendhunter.com/trends/health-elixirs.md) - [Powerful Wellness Shot Lines](https://www.trendhunter.com/trends/wellness-shot1.md) - [Wellness-Promoting Fruit Drinks](https://www.trendhunter.com/trends/rebbl-1.md) - [Immune-Boosting Beverages](https://www.trendhunter.com/trends/the-bolthouse-farms-immunity-suite.md) - [Anti-Inflammatory Turmeric Shots](https://www.trendhunter.com/trends/unrooted.md) - [Synergistic Health Shots](https://www.trendhunter.com/trends/romr.md)