# Customizable Botanical Drinks The Alcohol-Free Kolibri Comes with an Optional Sweetener in a Cap By Laura McQuarrie | Published 2019-10-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/botanical-drink References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2019/10/holland-barrett-launches-alcohol-free-kolibri-range/) & [hollandandbarrett](https://www.hollandandbarrett.com/shop/brands/kolibri/) Targeting consumers who prioritize wellness, health food chain [Holland & Barrett](https://www.trendhunter.com/trends/beauty-collagen-drink) launched a unique low-calorie and alcohol-free line of botanical drinks called Kolibri. While many brands are now launching [non-alcoholic products](https://www.trendhunter.com/trends/non-alcoholic-spritz) to appeal to rising interests in low- and no-alcohol products, Kolibri sets itself apart with a patented agave syrup-filled cap that allows for drinkers to add their desired amount of sweetener, if any at all. All of the new [botanical beverages](https://www.trendhunter.com/trends/fentimans-botanically-brewed) boast a base of sparkling spring water and Holland & Barrett's Kolibri is available in options like Chilli & Cardamom, Strawberry & Basil and Elderflower & Lime, all of which are prepared with 100% natural ingredients. The sweetener is said to have slight hints of citrus and caramel to further enhance the taste of the refreshingly low-calorie beverages. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 57% | Activity: 82% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Customizable Botanical Drinks:** The market demand for customizable drinks with natural ingredients is growing, creating the opportunity for new product development and personalization. - **Low-calorie and Non-alcoholic Beverages:** The growing trend towards health and wellness is driving the demand for low-calorie and non-alcoholic beverages that offer consumers a guilt-free and healthy indulgence. - **Cap with Sweetener:** The patented agave syrup-filled cap offers consumers the ability to add their desired level of sweetness, providing a unique and personalized drinking experience that allows for greater control over sugar intake. ### Industries Being Reshaped - **Health Food:** Health food brands can capitalize on the trend towards low-calorie and non-alcoholic drinks infused with natural ingredients, offering a variety of unique and customizable options for health-conscious consumers. - **Beverage:** Beverage companies can create new products with customizable options and natural ingredients, tapping into the growing demand for health and wellness products and providing a unique and personalized drinking experience for consumers. - **Packaging:** Packaging companies can develop innovative packaging solutions such as the patented agave syrup-filled cap, providing exciting new options for consumers to customize their drinks and enhancing the drinking experience with unique and personalized packaging features. ## Related on Trend Hunter - [Sophisticated Botanical Sodas](https://www.trendhunter.com/trends/botanical-soda.md) - [Hydration-Driven Fruit Beverages](https://www.trendhunter.com/trends/belvoir-farm.md) - [Delicious Hydration-Focused Beverages](https://www.trendhunter.com/trends/healthy-botanical-beverage.md) - [Non-Alcoholic Botanical Spritzes](https://www.trendhunter.com/trends/sparkling-botanical-aperitivo.md) - [Botanical Alcohol-Free Beverages](https://www.trendhunter.com/trends/nonalcoholic-bold-botanical-drinks.md) - [Ethanol-Free Botanical Distillates](https://www.trendhunter.com/trends/kerry.md) - [RTD Alcohol-Free Spritzes](https://www.trendhunter.com/trends/alcohol-free-spritzes.md) - [Botanically Brewed Canned Cocktails](https://www.trendhunter.com/trends/zero-proof-cocktails.md) - [Non-Alcoholic Botanical Beverages](https://www.trendhunter.com/trends/botanical-bubbly-reserve.md)