# Botanical Crop Protectants ADAMA Actavan Uses Beet Extract to Prime Vines Against Botrytis By Adam Harrie | Written with AI assistance | Published 2026-10-07 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/botanical-crop-protectants References: [prnewswire](https://www.prnewswire.com/news-releases/adama-launches-botanical-fungicide-actavan-in-australia-and-new-zealand-302895748.html)  ADAMA is bringing 'Actavan,' a plant-based fungicide for grapes, to growers in Australia and New Zealand. The product helps crops defend against Botrytis, giving vineyards another way to manage disease while keeping fruit in play through harvest. Actavan is based on beet extract and acts as a systemic acquired resistance (SAR) elicitor, prompting the plant's own immune response before infection takes hold. It also offers zero residue and no pre-harvest interval, two features that make it easier to time treatments without slowing harvest or storage plans. For growers, this means crop protection can fit more cleanly into busy spray programs and post-harvest routines. The product's plant-derived mode of action also adds a useful layer to resistance management, especially when existing fungicides need backup. Image Credit: Adama Agricultural Solutions ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 13% | Activity: 23% | Freshness: 100% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What Makes This Trend Stand Out - **Botanical Fungicides:** Plant-derived crop protectants are creating lower-residue alternatives that fit premium produce standards and evolving regulatory expectations. - **Plant Immunity Primers:** Systemic acquired resistance elicitors signal a shift from pathogen-killing chemistry toward products that activate crops’ own defense systems. - **Harvest-flexible Sprays:** Zero-residue and no pre-harvest interval formulations support more adaptable disease management for growers facing tight harvest and storage timelines. ### Sectors Adopting This - **Viticulture:** Vineyard operators gain new tools for managing Botrytis while preserving fruit quality and reducing disruption near harvest. - **Agricultural Chemicals:** Bio-based active ingredients are expanding product portfolios beyond conventional fungicides and reshaping resistance-management strategies. - **Sustainable Agriculture:** Residue-free crop protection aligns with retailer, exporter, and consumer demand for cleaner production systems with fewer chemical constraints. ## Related on Trend Hunter - [Scent-Based Crop Protection](https://www.trendhunter.com/trends/Agriodor.md) - [Engineered Microbial Seed Treatments](https://www.trendhunter.com/trends/engineered-microbial-seed-treatments.md) - [Phage-Based Crop Protection](https://www.trendhunter.com/trends/goldeneco-wins-approval.md) - [Ready-Mix Wheat Herbicides](https://www.trendhunter.com/trends/actagon-simplifies.md) - [Hybrid Crop Protection](https://www.trendhunter.com/trends/bifender-duo.md)