# Deconstructed Zero-Proof Cocktails Botanical Bitters & Soda Takes Cues from Craft Mixology By Laura McQuarrie | Published 2021-05-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/botanical-bitters-soda References: [businesswire](https://www.businesswire.com/news/home/20210510005266/en) & [drinkdry](https://drinkdry.com/search?type=product&q=bitters+and+soda) [DRY Soda Co.](https://www.trendhunter.com/trends/dry-january-2) is introducing Botanical Bitters & Soda as one of the first ready-to-drink, zero-proof craft cocktails and they offer depth of flavor without the alcohol. Inspired by craft mixology, the Botanical Bitters & Soda can be found in three flavorful varieties: Aromatic, Bright/Herbal and Sweet/Spicy. As the brand describes, "DRY Botanical Bitters & Soda deconstructs the flavors in traditional bitters and re-layers them with new notes for a complex non-alcoholic craft cocktail experience." The ready-to-drink products are packaged in premium glass bottles and sold in packs of four, so that people can appreciate refreshing alternatives to alcohol that are made with zero sugar, non-GMO ingredients and natural flavors. While the Aromatic variety shares hints of zesty citrus peel, cinnamon and clove, Bright/Herbal fuses ginger, lavender, orange, cardamom, sage, lemon and grapefruit. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 19% | Activity: 12% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Increased Demand for Zero-proof Cocktails:** Consumers are seeking non-alcoholic alternatives to traditional cocktails, creating a market opportunity for ready-to-drink zero-proof craft cocktails. - **Innovation in Non-alcoholic Beverage Industry:** There is an opportunity for companies to innovate and create new, sophisticated options in the non-alcoholic beverage industry. - **Use of Botanical Flavors in Mixed Drinks:** Botanical flavors, traditionally used in bitters, are being utilized in creative ways to add complexity to non-alcoholic cocktails. ### Sectors Adopting This - **Alcohol and Liquor Industry:** The alcohol industry may need to adapt and innovate to meet the demand for non-alcoholic alternatives. - **Non-alcoholic Beverage Industry:** The non-alcoholic beverage industry has the potential to create new, sophisticated options as consumers seek alternatives to traditional cocktails. - **Hospitality Industry:** Bars and restaurants can cater to the increasing demand for non-alcoholic options by adding ready-to-drink zero-proof cocktails to their menus. ## Related on Trend Hunter - [Zero-Proof Botanical Drinks](https://www.trendhunter.com/trends/proteau.md) - [Non-Alcoholic Botanical Beverages](https://www.trendhunter.com/trends/botanical-bubbly-reserve.md) - [Spice-Infused Non-Alcoholic Sodas](https://www.trendhunter.com/trends/cardamom-bitters-soda.md) - [Botanically Brewed Canned Cocktails](https://www.trendhunter.com/trends/zero-proof-cocktails.md) - [Sparkling Zero-Proof Rosé](https://www.trendhunter.com/trends/dry-january-2.md) - [Bitter Non-Alcoholic Beverages](https://www.trendhunter.com/trends/betera.md) - [Sophisticated Botanical Sodas](https://www.trendhunter.com/trends/botanical-soda.md) - [Adaptogenic Craft Mocktails](https://www.trendhunter.com/trends/zero-proof-by-recess.md) - [Zero-Proof Mocktail Variety Packs](https://www.trendhunter.com/trends/mocktail-variety-pack.md)