# Responsibly-Sourced Home Fragrances BOTANICA by Air Wick is a New Generation of Home Fragrances By Grace Mahas | Published 2020-01-21 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/botanica-by-air-wick References: [airwick](https://www.airwick.ca/en/?sg) & [airwick](https://www.airwick.ca/en/?d) BOTANICA by [Air Wick](https://www.trendhunter.com/trends/air-wick) is a new line of home fragrances that are formulated with exotic and responsibly sourced ingredients. The new collection boasts ingredients from real plants and flowers for high-quality air care products that are free of harsh chemicals including phthalates or dyes. Moreover, these products are carefully packaged in an eco-friendly manner -- making the capsule appealing to conscious consumers. The BOTANICA by Air Wick capsule features a variety of scented oils, [room sprays](https://www.trendhunter.com/trends/roam-the-brand), reeds, candles, and fragrance diffusers in five unique scent pairings including Fresh Pineapple and Tunisian Rosemary, Caribbean Sweetgrass and Sandalwood, Himalayan Magnolia and Vanilla, French Lavender and Honey Blossom and exclusively at [Target Island](https://www.trendhunter.com/trends/home-fragrance-1) Rose and African Geranium. Image Credit: Air Wick ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 58% | Activity: 83% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **Responsibly-sourced Ingredients:** Opportunity for companies to develop home fragrance products with exotic and responsibly sourced ingredients, appealing to conscious consumers. - **Eco-friendly Packaging:** Disruptive innovation opportunity to create home fragrance products with eco-friendly packaging, targeting environmentally-conscious consumers. - **Unique Scent Pairings:** Potential for home fragrance companies to explore and create unique scent pairings that stand out in the market. ### Who This Affects Most - **Home Fragrance:** Home fragrance industry has an opportunity to embrace responsibly-sourced ingredients and eco-friendly packaging to cater to conscious consumers. - **Natural Ingredient Suppliers:** Natural ingredient suppliers can leverage the demand for responsibly-sourced ingredients in home fragrances and partner with home fragrance brands. - **Eco-packaging Solutions:** Eco-packaging companies have a chance to collaborate with home fragrance brands to develop sustainable packaging options for their products. ## Related on Trend Hunter - [Nature-Focused Home Fragraces](https://www.trendhunter.com/trends/air-wick.md) - [Fragrance-Inspired Bouquets](https://www.trendhunter.com/trends/air-wick-x-1800flowers.md) - [All-Natural Air Care Products](https://www.trendhunter.com/trends/air-care-product.md) - [Natural Oil Air Fresheners](https://www.trendhunter.com/trends/natural-air-freshener-sprays.md) - [Functional Botanical Home Fragrances](https://www.trendhunter.com/trends/candascent-labs.md) - [Air Freshener Rebrands](https://www.trendhunter.com/trends/air-wick-1.md) - [Plant-Based Candle Collections](https://www.trendhunter.com/trends/plantbased-candle-collections.md) - [Hotel-Inspired Home Fragrances](https://www.trendhunter.com/trends/the-hotel-collection.md) - [Aromachology-Inspired Fragrances](https://www.trendhunter.com/trends/essences-botaniques.md)