# Hydrating Floral Brightening Serums Botanic Pretti5 Fuses TCM with Western Tech By Laura McQuarrie | Published 2023-07-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/botanic-pretti5 References: [prnewswire](https://www.prnewswire.com/news-releases/fast-growing-brand-botanic-pretti5-shakes-up-us-beauty-market-fusing-the-latest-skincare-science-with-traditional-chinese-medicine-301873990.html) & [pretti5](https://www.pretti5.com/products/peony-hyaluronic-brightening-serum) Botanic Pretti5 is a skincare solution designed to address everything from stressed-out, sensitive skin to pollution and [premature aging](https://www.trendhunter.com/trends/auro-skincare) with the power of [Traditional Chinese Medicine](https://www.trendhunter.com/trends/muihood-tao-rice-water-essence) (TCM) and advanced Western technologies. Dorothy Chau, the founder of Botanic Pretti5, was unable to find solutions that fit her specific needs and found her friends complaining about skin issues as a result of eczema, stress-induced breakouts and irritating skincare ingredients. In response, simple and hypoallergenic skincare products powered by plant-based ingredients were created to make problem-solving products. Snow mushroom, a vegan alternative to hyaluronic acid, is among the key ingredients, along with goldflower root extract, a potent anti-inflammatory ingredient. Botanic Pretti5 founder Dorothy Chau says, "With Botanic Pretti5, we really wanted to bring the 5 elements of TCM—wood, fire, earth, metal and water—to life through our product in a way that's natural and relatable." ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 47% | Activity: 41% | Freshness: 16% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Plant-based Skincare:** Disruptive innovation opportunity: Develop new skincare products powered by plant-based ingredients to meet the demand for natural and hypoallergenic solutions. - **Integration of Traditional Chinese Medicine (TCM) and Western Technologies:** Disruptive innovation opportunity: Combine TCM principles and advanced Western technologies to create innovative skincare solutions that address specific skin issues. - **Alternative Ingredients to Hyaluronic Acid:** Disruptive innovation opportunity: Explore alternative ingredients, such as snow mushroom, that can replace hyaluronic acid and provide vegan, hydration-boosting properties. ### Industries Being Reshaped - **Skincare:** Disruptive innovation opportunity: Develop new skincare products powered by plant-based ingredients to meet the demand for natural and hypoallergenic solutions. - **Traditional Chinese Medicine (TCM):** Disruptive innovation opportunity: Integrate TCM principles into skincare treatments and products to offer alternative solutions for skin health. - **Cosmetics:** Disruptive innovation opportunity: Incorporate alternative ingredients, such as snow mushroom, in cosmetics formulation to provide innovative and sustainable beauty solutions. ## Related on Trend Hunter - [TCM-Inspired Skincare Brands](https://www.trendhunter.com/trends/moonbow-skin.md) - [Breakthrough Botanical Skincare](https://www.trendhunter.com/trends/purdori.md) - [Cost-Conscious Clinical Skincare](https://www.trendhunter.com/trends/wildfleur.md) - [High Potency Wellness Powders](https://www.trendhunter.com/trends/inner-glow.md) - [Brightening Skin Serums](https://www.trendhunter.com/trends/thirst-brightening-vitamin-c-serum.md) - [Medicinal Chinese Skincare Solutions](https://www.trendhunter.com/trends/muihood-tao-rice-water-essence.md) - [Mushroom-Infused Skincare Mists](https://www.trendhunter.com/trends/super-shroom-serum-mist.md) - [Results-Driven Natural Skincare](https://www.trendhunter.com/trends/britto-skin.md) - [Hydrating Brightening Serums](https://www.trendhunter.com/trends/botanity-flavon.md)