# VR-Powered Stadium Experiences The Boston Red Sox VR Concept Transports Fans Behind the Scenes By Jana Pijak | Published 2016-05-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/boston-red-sox-vr References: [bizjournals](http://www.bizjournals.com/boston/blog/techflash/2016/05/boston-red-sox-execs-find-fans-in-virtual-reality.html) [Boston Red Sox](https://www.trendhunter.com/trends/sunday-leadoff) VR headsets were given to baseball fans at this year's season opener event in an effort to make game day a more memorable and interactive experience. Stadium visitor were each given their very own [Samsung](https://www.trendhunter.com/trends/can-you-beat-the-box) Gear VR headset -- adorned with their favorite team's insignia -- and got a behind the scenes look at the Red Sox' spring training sessions. This Boston Red Sox VR stunt resonates with the team's younger audience, a group who values [experiential marketing](https://www.trendhunter.com/trends/highprofile-marketing-event) and access to the latest technology. When describing the marketing move, Boston Red Sox chief marketing officer Adam Grossman explains that "virtual reality will allow the team to open up and expand the emotional connections that they have with kids and their fans." ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 73% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Interactive VR Experiences:** Interactive VR experiences are becoming a popular trend in the sports industry, providing fans with unique and immersive experiences beyond traditional viewing. - **Experiential Marketing:** Companies are using experiential marketing techniques such as VR to engage with younger audiences who value interactive experiences. - **Personalized VR Technology:** As VR technology becomes more mainstream, companies are creating personalized VR devices branded with team logos and other insignia. ### Industries Being Reshaped - **Sports:** The sports industry is using VR to enhance fan experiences and provide a more engaging viewing experience. - **Marketing and Advertising:** Experiential marketing techniques like personalized VR experiences are rapidly gaining popularity and becoming a standard practice in the industry. - **Technology:** The advancement of VR technology is disrupting the entertainment industry by allowing audiences to immerse themselves in content like never before. ## Related on Trend Hunter - [Immersive Soccer Fan Platforms](https://www.trendhunter.com/trends/virtual-platform.md) - [Connective Metaverse Ballparks](https://www.trendhunter.com/trends/mlb-virtual-ballpark.md) - [Immersive Sports Fan Platforms](https://www.trendhunter.com/trends/sports-fan-communities.md) - [Sports-Focused VR Headsets](https://www.trendhunter.com/trends/jiodive.md) - [Next-Gen Virtual Merch Stores](https://www.trendhunter.com/trends/benfica-immersive-store.md) - [Autonomous Stadium Shops](https://www.trendhunter.com/trends/woosox-market.md) - [Virtual Reality Sports Games](https://www.trendhunter.com/trends/vr-football.md) - [Immersive Hockey Merchandise Retailers](https://www.trendhunter.com/trends/the-blues-experiential-reality.md) - [Game-Changing Sports Fan Experiences](https://www.trendhunter.com/trends/telstra-touch-and-track.md)