# Slip-On Waterproof Clogs Birkenstock Unveils a New Boston EV Iteration for the Summer By Amy Duong | Published 2023-07-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/boston-eva References: [highsnobiety](https://www.highsnobiety.com/p/birkenstock-boston-eva-rubber/) & [birkenstock](https://www.birkenstock.com/de/boston-eva/boston-eva-eva-0-eva-u_1929.html) German footwear [imprint](https://www.trendhunter.com/trends/arizona-sandal-1) [Birkenstock](https://www.trendhunter.com/trends/chunky-boston-clog) unveils the new Boston EVA silhouette just for the summer season, creating a more affordable option to the iconic silhouette. It marks the brand's first EVA sandal to drop in a few years and is the [first-ever EVA clog](https://www.trendhunter.com/trends/birkenstock-clogs) by the imprint. It will be launching in a staggered manner internationally, kicking off with a launch exclusively in Germany for the price of about $70. There will be four new colorways in a monochrome look to truly alow the silhouette and material to stand out. The conventional versions are made from leather and cork, resting on top of a rubber base. The Boston EVA is made from EVA rubber foam for a soft feel and cushioned base. Image Credit: Birkenstock ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 67% | Activity: 67% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Affordable Waterproof Footwear:** Birkenstock unveils a new Boston EV iteration that offers a more wallet-friendly option to its iconic silhouette. - **Expansion of EVA Clogs:** The launch of Birkenstock's first-ever EVA clog, the Boston EV, expands the brand's clog offerings with a new material and design. - **Staggered International Launches:** Birkenstock plans to release the Boston EV silhouette in a staggered manner internationally, starting with an exclusive launch in Germany. ### Where This Applies - **Footwear:** The introduction of the Boston EV clog by Birkenstock brings innovation and affordability to the footwear industry. - **Fashion:** The launch of the new Boston EV iteration presents a disruptive opportunity for the fashion industry, combining style and practicality. - **Retail:** Birkenstock's staggered international launches of the Boston EV silhouette provide a potential disruptive innovation opportunity in the retail sector. ## Related on Trend Hunter - [Elevated Chunky Base Slip-Ons](https://www.trendhunter.com/trends/chunky-boston-clog.md) - [Quilted Collaboration Clogs](https://www.trendhunter.com/trends/birkenstock-x-jesse-leyva-boston-quilted-leve.md) - [Rugged Hybrid Trail Clogs](https://www.trendhunter.com/trends/reykjavik-clog.md) - [Ventilated Heel-Strapped Clogs](https://www.trendhunter.com/trends/birki-flow.md) - [Luxe Slip-On Clogs](https://www.trendhunter.com/trends/tokio-clog.md) - [Minimal Felt Clog Range](https://www.trendhunter.com/trends/boston-felt-collection.md) - [Premium Heritage Slip-On Shoes](https://www.trendhunter.com/trends/birkenstock-1774-1.md) - [Textured Buckle Sandals](https://www.trendhunter.com/trends/off-the-grid-pack.md) - [Chromatic Brutalist Clog Designs](https://www.trendhunter.com/trends/birkenstock-clogs.md)