# Nostalgic Americana Themed Fashion Bossi Sportswear Spotlights Americana Themes for FW20 By Amy Duong | Published 2020-09-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bossi-sportswear References: [highsnobiety](https://www.highsnobiety.com/p/bossi-sportswear-fw20/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+highsnobiety%2Frss+%28Highsnobiety.com+-+Online+Streetwear+Magazine%29) & [harveynichols](https://www.harveynichols.com/brand/bossi-sportswear/) Boston-based brand Bossi Sportswear by Alex Bossi unveils its latest collection designed for the Fall/Winter 2020 season. It started with inspiration from Bossi's family-run autobody shop and continues to draw inspiration from that heritage. This time around, it drops a series of clothing designs that nod to [bold graphics](https://www.trendhunter.com/trends/beams-plus-fw25) across signature silhouettes. There is also a strong reference to [hand-painted visual aesthetics](https://www.trendhunter.com/trends/creative-class-uniform) that stem from the brand's roots as well. The seasonal clothing is made in the world-famous Sterlingwear, which is recognized for creating military uniforms. One of the standout designs in the range is the crewneck sweater with dip-dyed tie-dyed detailing at the sleeves in colorful accents. The front of the piece reads "[dream of me](https://www.trendhunter.com/trends/paranoid-fw25)" in a playful and whimsical aesthetic. Image Credit: Harvey Nichols ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 79% | Activity: 51% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Nostalgic Fashion:** Disruptive innovation opportunity: Develop a sustainable and ethical line of nostalgic Americana clothing using recycled materials. - **Hand-painted Visuals:** Disruptive innovation opportunity: Create a platform that connects independent artists and fashion brands to collaborate on hand-painted designs for apparel. - **Bold Graphics:** Disruptive innovation opportunity: Integrate augmented reality technology into fashion retail to allow customers to virtually try on and customize bold graphic designs. ### Sectors Adopting This - **Fashion Design:** Disruptive innovation opportunity: Incorporate environmentally-friendly practices and materials into the fashion design process. - **Art and Design:** Disruptive innovation opportunity: Develop an online marketplace for artists and designers to trade or sell their hand-painted artwork. - **Retail Technology:** Disruptive innovation opportunity: Create an AR-powered virtual try-on platform for retailers to enhance the shopping experience and increase customer engagement. ## Related on Trend Hunter - [Heritage-Inspired Bold Workwear](https://www.trendhunter.com/trends/beams-plus-fw25.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Spring-Ready Militaristic Streetwear](https://www.trendhunter.com/trends/alpha-industries-2.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Teddy Bear-Centric Apparel](https://www.trendhunter.com/trends/boss-2.md) - [Middle Eastern-Inspired Fall Fashion](https://www.trendhunter.com/trends/act-ii-collection.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md)