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# Bossa Nova AÃ§ai
The Highest Antioxidant Fruit Juice.

By POPEYE | Published 2007-02-01 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/bossa-nova-acai-the-highest-antioxidant-fruit-juice
References: [psfk](http://www.psfk.com) & [bossausa](http://www.bossausa.com)

AÃ§ai is the new pomegranate. First it was blueberries that were full of anti-aging antioxidants, then pomegranate juice became the health drink sensation of 2005 (introduced in 2003, sales hit $50 million last year). It appears the next super-good-for-you fruit will be the Brazilian aÃ§ai (ah-sci-ee). It's already showing up in Bossa Nova Acai Juice "Packed with more disease-fighting antioxidants than any other fruit on Earth. AÃ§ai (ah-sci-ee) is a rainforest berry - a small, dark purple fruit that grows on palm trees on the floodplains of the Amazon basin. Recent scientific study has earned it the enviable title of â€œworld's healthiest fruitâ€ in part, because it is likely to be the world's highest antioxidant fruit. The miracle berry, as some promoters have called it, has such famous fans as Brazilian supermodel Gisele BÃ¼ndchen, British rocker Sting and U.S. tennis star Andre Agassi."

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 58% | Activity: 49% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What's Driving This Trend

- **Acai Antioxidant Craze:** There is a growing trend for superfood drinks with high antioxidant properties, leading to opportunities for further research and development in this area.
- **Rainforest Fruits:** Rainforest fruits like Acai have unique antioxidant properties and health benefits that could lead to new opportunities for sourcing and innovation in related industries.
- **Celebrity Endorsement of Health Foods:** Celebrity endorsements of health foods like Acai have a significant impact on consumer trends, presenting opportunities for companies to partner with influential individuals to drive sales.

### Who This Affects Most

- **Beverage Industry:** The demand for health drinks with high antioxidant properties presents opportunities for companies in the beverage industry to develop and market novel products.
- **Superfoods Industry:** The rise of Acai as a superfood with potent antioxidant properties presents new opportunities for companies in the superfoods industry to expand their product offerings and research new ingredients.
- **Beauty Industry:** The anti-aging properties of Acai and other rainforest fruits could present new opportunities for companies in the beauty industry to develop and market innovative skincare products.

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