# Modern Outdoorsman Campaigns The Boss Green Fall/Winter 2014/2015 Collection is Weather-Proof By Jana Pijak | Published 2014-07-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/boss-green References: [malemodelscene.net](http://www.malemodelscene.net/ad-campaigns/mikkel-jensen-boss-green-fall-winter-2014-15/) & [store-us.hugoboss](http://store-us.hugoboss.com/boss-green/300000,en_US,sc.html) Top model Mikkel Jensen stars in Boss Green's Fall/Winter 2014/2015 ad campaign. Mikkel channels a fashion-forward outdoorsman in a series captured by fashion photographer Hunter & Gatti. The model is lensed while posing in the fog and rain and while donning the menswear label's latest weather-appropriate wears. Standouts from the collection include ribbed jackets that are lightweight and warm along with [wind and rain-proof hoodies](https://www.trendhunter.com/trends/haven-fallwinter-2024-collection) that are both stylish and comfortable. Performance meets style in Boss Green's Fall/Winter 2014/2015 ad campaign. The advertorial highlights streamlined and [sporty menswear looks](https://www.trendhunter.com/trends/performance-articles) that are versatile for those who want to look fashionable while leading a busy and active lifestyle. Whether travelling or heading to your 9 to 5, this collection features something fit for everyone. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 59% | Activity: 53% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Fashion-forward Outdoorsman:** The Boss Green Fall/Winter 2014/2015 Collection combines fashion and function, creating opportunities for innovative outdoor apparel that is both stylish and practical. - **Performance Meets Style:** The ad campaign showcases sporty menswear looks that are versatile for a busy and active lifestyle, presenting opportunities for creating fashionable and functional clothing for active professionals. - **Weather-proof Fashion:** The collection features weather-appropriate wears like lightweight ribbed jackets and wind and rain-proof hoodies, indicating potential for the development of innovative weather-resistant clothing. ### Industries Being Reshaped - **Fashion:** The fashion industry can explore opportunities to create outdoor apparel that combines fashion and function, meeting the needs of fashion-forward individuals with an active lifestyle. - **Outdoor Apparel:** The outdoor apparel industry can leverage the trend of fashion-forward, weather-proof clothing to develop innovative products that cater to both style-conscious consumers and outdoor enthusiasts. - **Sportswear:** The sportswear industry can tap into the demand for performance meets style by creating clothing that seamlessly combines functionality and fashion, appealing to individuals leading active lifestyles. ## Related on Trend Hunter - [Urban Alpine Apparel](https://www.trendhunter.com/trends/bape-by-kazuki-kuraishi.md) - [High-Performance Waterproof Outdoor Collections](https://www.trendhunter.com/trends/waterproof-outdoor-collection.md) - [Tactical Weatherproof Fashions](https://www.trendhunter.com/trends/haven-fallwinter-2024-collection.md) - [Timeless Winter Outwear](https://www.trendhunter.com/trends/fall-and-winter-line.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Outdoor-Ready Luxurious Fashion Series](https://www.trendhunter.com/trends/fendi-3.md) - [Earth-Honoring Fall-Ready Technical Fashion](https://www.trendhunter.com/trends/nanamica-4.md) - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md) - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md)