# Controllable Noise Cancellation Earbuds The Bose Quietcontrol 30 Earphones Lets the Real World In By Meghan Young | Published 2016-06-07 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/bose-quietcontrol-30 References: [fastcodesign](http://www.fastcodesign.com/3060632/boses-new-approach-to-headphones-let-noise-in/1) & [globalpressroom.bose](https://globalpressroom.bose.com/us-en/pressrelease/view/1710) While most audio companies are working hard to keep outside noise out for better quality when it comes to listening to music, podcasts and more, the [Bose](https://www.trendhunter.com/trends/quietcomfort-ultra-earbuds-2nd-gen) Quietcontrol 30 does the opposite. It boasts controllable [noise cancelation](https://www.trendhunter.com/trends/cmf-headphone) in order to keep a better tab on the real world when navigating it on the way to work or elsewhere. According to the Bose Quietcontrol 30 press release, "From needing awareness on a busy sidewalk, to [complete isolation](https://www.trendhunter.com/trends/somnipods-3) for work, to taking a call from home in a crowded cafe — the QC30 lets owners choose what they hear." This is an important feature as people continue to shut out the world thanks to the prevalence of portable technology. There comes a point when a person needs to find a better balance. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 34% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What's Driving This Trend - **Controllable Noise Cancellation:** Audio companies could explore developing more headphones or earbuds with adjustable noise cancellation features for various situations. - **Real World Awareness:** Headphone manufacturers could further innovate headphones that balance noise cancellation and real-world awareness by allowing users to hear important alerts while still blocking out background noise. - **Personalized Sound Control:** Audio manufacturers could create personalized sound control features in headphones or earbuds that allow users to customize and adjust their sound preferences. ### Who This Affects Most - **Audio and Music Industry:** Companies in this industry could innovate more headphones and earbuds with unique noise cancellation features that can provide different levels of awareness to users based on their preferences and needs. - **Mobile Technology Industry:** Manufacturers in this industry could incorporate controllable noise cancellation features in their mobile devices to give users greater control over their audio experience and environmental awareness. - **Health and Wellness Industry:** Companies in this industry could explore marketing the noise cancellation technology in headphones as a tool for managing mental health and stress by allowing individuals to selectively tune out noise and focus on what's important. ## Related on Trend Hunter - [Upgraded Noise-Cancelling Earbuds](https://www.trendhunter.com/trends/quietcomfort-ultra-earbuds-2nd-gen.md) - [Streamlined Sleek Wireless EarBuds](https://www.trendhunter.com/trends/quietcomfort-earbuds-ii.md) - [Chic Cost-Conscious Earbuds](https://www.trendhunter.com/trends/new-bose-quietcomfort-earbuds.md) - [Ambient Noise-Filtering Wireless Earphones](https://www.trendhunter.com/trends/noisefiltering-wireless-earphone.md) - [Open-Ear Premium Earbuds](https://www.trendhunter.com/trends/ultra-open-earbuds-1.md) - [Adaptive AI Audiophile Earbuds](https://www.trendhunter.com/trends/the-bose-quietcomfort-ultra-earbuds.md) - [Customized Spatial Audio Headphones](https://www.trendhunter.com/trends/bose-quietcomfort-ultra.md) - [Dynamic Audio Earbuds](https://www.trendhunter.com/trends/noise-cancelling-wireless-earbuds.md) - [Chic Sound Isolation Earbuds](https://www.trendhunter.com/trends/hybrid-anc-headphones.md)