# Drowned-Out Racket Ads The Bose Noise-Canceling Ad Campaign is Award-Winning By Tiana Reid | Published 2010-06-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bose-noise-canceling-ad-campaign References: [adsoftheworld](http://adsoftheworld.com/media/print/bose_noise_cancelling_headphones_kid) & [bose](http://www.bose.ca/) The [Bose](https://www.trendhunter.com/trends/quietcomfort-ultra-earbuds-2nd-gen) Noise-Canceling ad campaign is a series of clever ads that shows you how well Bose headphones drown out sound. The ads are so good that they are a winning campaign of the Cannes Lions International Advertising Festival. The advertising agency behind the magic, DDB Singapore, put together three noisy versions of the ad: 'Construction,' 'Noisy Dog,' and 'Crying Kid.' I feel more at peace just looking at the ads. **Implications** - These ads are an effective of way of communicating the effectiveness of [Bose Noise Cancelling headphones](https://www.trendhunter.com/trends/bose-quietcomfort-ultra-headphones) as they use creative imagery that is accurate and appealing. The buzz which surrounds the [award-winning ads](https://www.trendhunter.com/trends/apple-and-spike-jonze) will do more than their part in increasing sales for the company. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 47% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Creative Advertising:** The Bose Noise-Canceling ad campaign showcases the potential for creative and captivating advertising strategies. - **Immersive Marketing:** The use of clever imagery in the Bose Noise-Canceling ads demonstrates the power of immersive marketing techniques in capturing consumer attention. - **Audio Technology Advancements:** The success of the Bose Noise-Canceling campaign highlights the growing trend and demand for advanced audio technologies, such as noise-canceling headphones. ### Where This Applies - **Consumer Electronics:** The Bose Noise-Canceling ads offer disruptive innovation opportunities for consumer electronics companies to develop and market innovative audio products. - **Advertising and Marketing:** The award-winning campaign by DDB Singapore showcases the potential for disruptive innovation in the advertising and marketing industry, encouraging creativity and effectiveness. - **Music and Entertainment:** The success of the Bose Noise-Canceling ads indicates an opportunity for disruptive innovation in the music and entertainment industry through the advancement of audio technology and immersive marketing campaigns. ## Related on Trend Hunter - [Calmly Dimmed Billboard Campaigns](https://www.trendhunter.com/trends/decaf-billboard.md) - [Noise-Cancelling Wireless Headphones](https://www.trendhunter.com/trends/whxb910n.md) - [Noise-Canceling Drink Packs](https://www.trendhunter.com/trends/drink-pack.md) - [Self-Adjusting Noise-Cancelling Headphones](https://www.trendhunter.com/trends/cleer-audio.md) - [Sonic Cell Campaigns](https://www.trendhunter.com/trends/the-most-beautiful-sound.md) - [Review-Based Marketing Campaigns](https://www.trendhunter.com/trends/amazon-campaign.md) - [Calming Audio Escapes](https://www.trendhunter.com/trends/activation-at-kings-cross.md) - [High-Frequency Radio Ads](https://www.trendhunter.com/trends/morrisons-ad.md) - [Noise Cancelling Wireless Headphones](https://www.trendhunter.com/trends/px8-headphones.md)