# Sake-Infused Face Serums BOSCIA's Hydrating Sake Essence Improves Dryness, Redness and More By Riley von Niessen | Published 2018-03-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/boscia References: [sephora](https://www.sephora.com/product/sake-hydrating-brightening-essence-P418865?skuId) & [chickadvisor](https://www.chickadvisor.com/item/boscia-sake-hydrating-and-brightening-essence/) Beauty brand BOSCIA offers a unique [face serum](https://www.trendhunter.com/trends/forest-water-hyaluronic-serum) that's formulated with [sake, or Japanese rice wine](https://www.trendhunter.com/trends/rice-toner). In addition to sake, which is said to increase skin hydration while [evening out its tone](https://www.trendhunter.com/trends/thirst-brightening-vitamin-c-serum) without leaving an oily residue, the formula contains caffeine and sea whip. While caffeine detoxifies and soothes the skin, it also works by "enhancing its renewal process, promoting firmness, brightness, and even texture." Sea whip also calms the skin, "by blocking inflammation from external irritants and allergens." To use BOSCIA's innovative serum, all consumers need to do is apply two to three drops onto the palm of their hand and then press it into the skin. As the formula is made to soak right into the skin and leave no residue, it can be used either at night or in the morning before applying any makeup. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 11% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Hydrating Sake Essence:** Opportunity for beauty brands to explore incorporating sake into their skincare products for enhanced hydration and skin tone balance. - **Caffeine-infused Skincare:** Potential for skincare brands to develop products with caffeine to detoxify and promote skin firmness, brightness, and texture improvement. - **Calming Sea Whip Extract:** Opportunity for skincare brands to use sea whip extract to calm the skin and protect it from inflammation caused by external irritants and allergens. ### Who This Affects Most - **Beauty:** Beauty industry can explore creating innovative skincare products using sake-infused serums, caffeine, and sea whip extract. - **Skincare:** Skincare industry can benefit from incorporating sake, caffeine, and sea whip extract into their formulations to offer unique and effective products. - **Natural Remedies:** Natural remedy and holistic health industries can explore the benefits of using sake, caffeine, and sea whip extract in skincare products to address skin dryness, redness, and inflammation. ## Related on Trend Hunter - [Bi-Phase Serum Mists](https://www.trendhunter.com/trends/mixik-skin-botanical-serum.md) - [Fermented Rice-Extract Skincare](https://www.trendhunter.com/trends/miracle-broth-collection.md) - [Luxury Japanese Skincare](https://www.trendhunter.com/trends/luxury-japanese-skincare.md) - [Antioxidant Facial Serums](https://www.trendhunter.com/trends/ultimune-power-infusing-face-serum.md) - [Rice Wine Infused Masks](https://www.trendhunter.com/trends/ground-rice-and-honey.md) - [Japanese-Inspired Longevity Serums](https://www.trendhunter.com/trends/the-longevity-serum.md) - [Weightless Hydration Serums](https://www.trendhunter.com/trends/forest-water-hyaluronic-serum.md) - [Sea Buckthorn Face Serums](https://www.trendhunter.com/trends/sea-buckthorn.md) - [Multi-Functional Rice-Powered Facial Toners](https://www.trendhunter.com/trends/rice-toner.md)