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# Hand-Breaded Chicken Sandwiches
Bojangles Has Begun Serving a Bo’s Hand-Breaded Chicken Sandwich

By Katherine Pendrill | Published 2021-02-14 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/bos-handbreaded-chicken-sandwich
References: [chewboom](https://www.chewboom.com/2021/02/13/new-bos-chicken-sandwich-spotted-at-bojangles/)

Following in the footsteps of virtually every other fast food brand, Bojangles has introduced its very own chicken sandwich: the Bo’s Hand-Breaded Chicken Sandwich.

The new Bo’s Hand-Breaded Chicken Sandwich is the chain's attempt to enter the famed chicken sandwich wars. The massive sandwich starts with a big and juicy chicken breast that's been hand-breaded in a golden batter. The chicken filet is then served with punchy, thick-cut pickles, and tangy mayo on two toasted and buttered buns. There's also a version of the chicken sandwich with a grilled chicken breast.

Unfortunately, Bo’s Hand-Breaded Chicken Sandwich new appears to be a test product that has only been spotted at locations in North Carolina and South Carolina so far.

Image Credit: Bojangles

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 35% | Activity: 66% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Hand-breaded Chicken Sandwiches:** Opportunity to innovate on the traditional chicken sandwich in the fast food industry by introducing unique and flavorful hand-breaded varieties.
- **Chicken Sandwich Wars:** Opportunity for fast food chains to compete and differentiate themselves in the chicken sandwich market with unique and tasty offerings.
- **Grilled Chicken Varieties:** Opportunity to offer healthier and alternative options in the hand-breaded chicken sandwich market by introducing grilled chicken varieties.

### Sectors Adopting This

- **Fast Food Industry:** Fast food chains can leverage the popularity of hand-breaded chicken sandwiches and the chicken sandwich wars trend to increase customer traffic and sales.
- **Poultry Industry:** The increased demand for hand-breaded chicken sandwiches presents an opportunity for the poultry industry to supply restaurants with high-quality chicken products.
- **Bakery Industry:** Bakeries can capitalize on the hand-breaded chicken sandwich trend by supplying artisanal buns or breads that complement the chicken filet and enhance the overall sandwich experience.

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