# Secret Spice Chicken Sandwiches Bojangles' New Bo’s Chicken Sandwich Feature Bold Spices By Katherine Pendrill | Published 2021-08-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bos-chicken-sandwich References: [chewboom](https://www.chewboom.com/2021/08/02/bojangles-introduces-all-new-bos-chicken-sandwich/) The demand for [fried chicken sandwiches](https://www.trendhunter.com/trends/chicken-sandwich-menu) is showing no signs of slowing down and [Bojangles](https://www.trendhunter.com/trends/bos-carolina-gold-chicken-sandwich) is giving the people exactly what they want with its all-new [Bo’s Chicken Sandwich](https://www.trendhunter.com/trends/new-bos-bird-dog). Bo’s Chicken Sandwich is officially launching chain-wide after a successful test launch earlier this year. The savory sandwich starts with a marinated chicken breast that's been hand-breaded with a crispy buttermilk coating and then dusted with a secret spice mix. To pair with the chicken, Bojangles has layered zesty mayonnaise and thick-cut dill pickles on a toasted and buttered bakery bun. The new Bo’s Chicken Sandwich can now be found at participating locations across the country, with the option to enjoy the sandwich a la carte or upgrade to a combo meal. Image Credit: Bojangles ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 37% | Activity: 90% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Fried Chicken Sandwich Craze:** Opportunity for fast food chains to introduce unique and bold variations of chicken sandwiches to keep up with the trend. - **Secret Ingredient Use:** Incorporating secret spice mixes or unique ingredients into menu items creates buzz around a brand and sets it apart from competitors. - **Menu Revamp:** Fast food chains can attract new customers and increase revenue by updating or upgrading their menu items to meet current consumer preferences. ### Who This Affects Most - **Fast Food:** Fast food chains have the opportunity to differentiate themselves by introducing unique variations of popular menu items that cater to current market preferences. - **Food and Beverage:** Manufacturers and producers of spices, seasonings, and other food products can capitalize on the trend of incorporating secret ingredients into menu items, creating demand for their products. - **Hospitality:** Restaurants and hotels can attract new customers and generate revenue by incorporating unique variations of popular menu items, creating a unique brand identity and adding value to the customer experience. ## Related on Trend Hunter - [Mustard-Infused Chicken Sandwiches](https://www.trendhunter.com/trends/bos-carolina-gold-chicken-sandwich.md) - [Boozy Fried Chicken Sandwiches](https://www.trendhunter.com/trends/spicy-bourbon-chicken-sandwich.md) - [Southern Recipe Chicken Wings](https://www.trendhunter.com/trends/southern-chicken-wings.md) - [Spicy-sweet Chicken Sandwiches](https://www.trendhunter.com/trends/new-honey-hot-chicken-sandwich.md) - [Chicken Tender Hot Dogs](https://www.trendhunter.com/trends/new-bos-bird-dog.md) - [Crispy Fried Chicken Hotdogs](https://www.trendhunter.com/trends/bos-bird-dog.md) - [Tailgating-Ready QSR Chicken Wings](https://www.trendhunter.com/trends/bojangles-chicken-wings.md) - [Saucy Lunchtime Chicken Sandwiches](https://www.trendhunter.com/trends/golden-bbq-chicken-sandwich.md) - [Hand-Breaded Chicken Bites](https://www.trendhunter.com/trends/bo-bites.md)