# Evening Wear Rental Services BORROW Offers Reasonably-Price Formal Wear Rentals By Francesca Mercurio | Published 2021-08-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/borrow References: [thestreet](https://www.thestreet.com/press-releases/caastle-partners-with-dress-the-population-to-offer-borrow-a-flexible-new-way-to-rent-formal-wear-15746897) Leading rental technology platform, CaaStle, will launch its newest platform that offers customers the chance to borrow formal wear pieces at a discounted price. The platform is called BORROW, and will enable customers to rent formal wear pieces directly from the brand Dress the Population. Customers will be able to rent Dress the Population pieces for a fraction of their retail price. Customers are able to rent an item over a 10-day period and can opt to purchase the item at a discounted price. At the end of the rental period, customers can extend their rental for a daily fee. Once returning the item, a cost-friendly shipping and dry-cleaning fee will apply. BORROW has launched right as in-person celebrations resume, and offers women access to a variety of sophisticated evening wear pieces to pick from. Image Credit: Dress the Population ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 54% | Activity: 22% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Weddings](https://www.trendhunter.com/weddings) ## Key Themes ### What Makes This Trend Stand Out - **Formal Wear Rentals:** Launch of BORROW by CaaStle signals a growing trend towards affordable formal wear rentals - **Subscription-based Rentals:** CaaStle's rental technology platform offers opportunities for innovation in subscription-based rentals for formal wear - **Sustainable Rentals:** Dress the Population's collaboration with CaaStle for BORROW presents potential in the market for sustainable formal wear rentals ### Sectors Adopting This - **Fashion:** The rise of formal wear rental services offers opportunities for businesses in the fashion industry to cater to a growing market of consumers seeking affordable and sustainable rental options - **Retail:** The BORROW platform's launch by CaaStle presents opportunities within the retail industry for innovative subscription-based rental models for formal wear - **Logistics:** The cost-effective shipping and dry-cleaning fee offered by BORROW signals an opportunity within the logistics industry to cater to the demand for affordable and sustainable rental services ## Related on Trend Hunter - [Luxury Bridal Rental Platforms](https://www.trendhunter.com/trends/ps-bridal-rental.md) - [P2P Clothing Rental Platforms](https://www.trendhunter.com/trends/sizters-rent-lend-fashion.md) - [Wedding Guest Outfit Rentals](https://www.trendhunter.com/trends/by-rotation-and-airbnb.md) - [Rentable Wedding Florals](https://www.trendhunter.com/trends/rentable-wedding-bouquets.md) - [Efficient Made-To-Order Wedding Services](https://www.trendhunter.com/trends/madetoorder-dresses.md) - [Record-Breaking Rental Pop-Ups](https://www.trendhunter.com/trends/rental-pop-up.md) - [Peer-to-Peer Rental Apps](https://www.trendhunter.com/trends/rax.md) - [Clothing Try-On Services](https://www.trendhunter.com/trends/rixo.md) - [On-Demand Skiwear Rentals](https://www.trendhunter.com/trends/skiwear-rentals.md)