# Borojo The Superfruit By Bianca | Published 2007-03-23 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/borojo-the-superfruit References: [tropicshealth](http://www.tropicshealth.com/) The "[superfoods](https://www.trendhunter.com/trends/gruns-superfoods-greens-gummies)" trend has swept the nation with "[functional fruits](https://www.trendhunter.com/trends/aai-ingredients)" such as Açai, gaining popularity. Publicity from celebrities such as Oprah has emphasized the countless health benefits of these natural wonders. The newest super food discovery is Borojó (pronounced: boroho), a fruit native to the [Amazon](https://www.trendhunter.com/trends/fruit-balls) as well as jungles in Panama and Columbia. In western society, very little is known about Borojó, yet natives have been using the miraculous plant for centuries for medicinal purposes. They used also used it as a source of energy on long journeys. Some even say it has an aphrodisiac effect. Packed with nutrients and vitamins, this power fruit will likely make its way into the western world in due time. As people begin recognizing the healing properties of our Earth, more and more members of society are looking to alternative therapies and away from western medicines. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 60% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Superfoods Trend:** Disruptive innovation opportunity: Developing new functional fruits and highlighting their health benefits to meet the growing demand for natural and nutritious food. - **Exploration of Native Fruits:** Disruptive innovation opportunity: Discovering and commercializing lesser-known fruits like Borojó that have health benefits and sustainable sourcing. - **Shift Towards Alternative Therapies:** Disruptive innovation opportunity: Creating alternative therapies and medicinal products using natural resources like Borojó to cater to the increasing preference for holistic health approaches. ### Industries Being Reshaped - **Superfood Industry:** Disruptive innovation opportunity: Incorporating Borojó and other exotic fruits into superfood products to cater to health-conscious consumers. - **Natural Remedies Industry:** Disruptive innovation opportunity: Developing Borojó-based medicinal products to tap into the demand for natural remedies in the wellness market. - **Functional Food and Beverage Industry:** Disruptive innovation opportunity: Formulating Borojó-infused functional food and beverage products to offer unique health benefits and stand out in the market. ## Related on Trend Hunter - [Superfruit Bodycare Collections](https://www.trendhunter.com/trends/acerola-cherry-collection.md) - [Antioxidant-Packed Berry Grapes](https://www.trendhunter.com/trends/boombites.md) - [Functional Smoothie Bowls](https://www.trendhunter.com/trends/functional-smoothie-bowls.md) - [Superfood-Powered Coffee Product](https://www.trendhunter.com/trends/superfood-coffees.md) - [Sour Superfood Smoothies](https://www.trendhunter.com/trends/limited-time-smoothies.md) - [Tropical Extract Supplements](https://www.trendhunter.com/trends/soursop-extract-powder.md) - [Prebiotic High-Fiber Fruit Purées](https://www.trendhunter.com/trends/baobab-fruit-pure.md) - [Functional Baobab Beverages](https://www.trendhunter.com/trends/baobab-fruit.md) - [Fruit-Powered Vitamin Chews](https://www.trendhunter.com/trends/vitamin-chew.md)