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# Wholesome Newborn Branding
BornFree Packaging Embraces Ideals of Health and Eco-Friendliness

By Amelia Roblin | Published 2012-08-11 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/bornfree-packaging
References: [lovelypackage](http://lovelypackage.com/student-work-lily-hu/) & [lilyhudesign](http://www.lilyhudesign.com/BornFree)

You hope that every baby is a blank canvas, innocent, uncorrupted and completely healthy. BornFree packaging feeds off of parents' desires to preserve the purity of their infants with a branding strategy that says it cares.

Designer Lily Hu made conscious material choices right from the get-go, electing to use paper pulp for the [baby bib, bottle and soother](https://www.trendhunter.com/trends/babyfirst-brand) backings. A plastic-like blow-molded PETG makes the transparent casings for the line of [BPA-free products](https://www.trendhunter.com/trends/anew) and is attached by pressure-fitting rather than incorporating toxic adhesives. As a result, the [recyclable image of the commodities](https://www.trendhunter.com/trends/superfresh-growers-1) upholds the value of eco-friendliness and this shapes a gentler brand identity. Now both inside and out, BornFree packaging accurately exhibits the shared priorities of the company and the consumer.

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 42% | Activity: 63% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Alpha, Gen X
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Eco-friendly Baby Products:** Creating sustainable and non-toxic baby products is an opportunity for disruption in the baby industry.
- **Transparent and Tracable Packaging:** Using transparent and traceable packaging materials can enhance brand identity and promote trust in the food and beverage industry.
- **Conscious Material Choices:** Using non-toxic and eco-friendly raw materials in product design is an innovation opportunity in the packaging and consumer goods industries.

### Industries Being Reshaped

- **Baby Products:** The baby products industry can benefit from disrupting traditional product design practices by incorporating eco-friendly materials and branding strategies.
- **Food and Beverage Industry:** The food and beverage industry can benefit from adopting transparent and traceable packaging materials to build consumer trust and enhance brand identity.
- **Packaging Industry:** The packaging industry can further innovation by promoting the use of non-toxic and eco-friendly raw materials in product design, as well as incorporating transparent and traceable packaging materials.

## Related on Trend Hunter

- [Eco-Friendly Baby Care Products](https://www.trendhunter.com/trends/ecopeacos-bath-bundle.md)
- [Eco-Friendly Bath Essentials](https://www.trendhunter.com/trends/kids-bath-products.md)
- [Reusable Baby Care Product Lines](https://www.trendhunter.com/trends/goodnest.md)
- [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md)
- [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md)
- [Gen Z-Focused Packaging Enhancements](https://www.trendhunter.com/trends/free-the-birds.md)
- [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md)
- [Paper-Packaged Haircare Products](https://www.trendhunter.com/trends/babo-botanicals.md)
- [Recyclable Kid-Friendly Meals](https://www.trendhunter.com/trends/little-dish-1.md)