# Travel-Friendly Summer Eye Palettes Urban Decay's Born to Run Palette Was Released for Summer By Ell Smith | Published 2018-07-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/born-to-run-palette References: [teenvogue](https://www.teenvogue.com/story/urban-decay-born-to-run-eyeshadow-palette) & [urbandecay](https://www.urbandecay.ca/en/featured/born-to-run-collection/) Urban Decay launched its Born to Run [Eyeshadow Palette](https://www.trendhunter.com/trends/beauty-bento) in an effort to kick-start summer, offering consumers an expansive selection of hues that range from neutral to bold. In an official press release, the cosmetic company revealed that this palette consists of 19 unique colors that are ideal for achieving both [day and night looks](https://www.trendhunter.com/trends/eye-makeup-product). It was allegedly designed for the beauty lover that's on the go, as the impressive collection of colors are packed into a travel-friendly casing that's perfect for throwing in one's purse. The shades feature summer-inspired names like 'Wonderlust,' 'Weekender' and 'Baja.' The Born to Run palette received rave reviews following its launch on Urban Decay's [Instagram](https://www.trendhunter.com/trends/swirld) account. Image Credit: Urban Decay via Instagram @urbandecay ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 17% | Activity: 31% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Travel-friendly Eye Palettes:** Opportunity for cosmetic companies to create travel-friendly eye palettes that cater to consumers on the go. - **Expansive Color Selection:** Opportunity to develop eyeshadow palettes with a wide range of colors for versatile day and night looks. - **Summer-inspired Hues:** Opportunity to create eyeshadow palettes with summer-inspired color names for a seasonal appeal. ### Where This Applies - **Cosmetics:** Opportunity for cosmetic companies to innovate and create eye palettes that meet the needs of consumers looking for travel-friendly options. - **Travel Accessories:** Opportunity for travel accessory companies to collaborate with cosmetic brands and design travel-friendly eyeshadow palettes with convenient packaging. - **Beauty Influencers:** Opportunity for beauty influencers to create their own travel-friendly eye palette collaborations with cosmetic brands and appeal to their followers. ## Related on Trend Hunter - [Nostalgic Makeup Palettes](https://www.trendhunter.com/trends/urban-decay-1.md) - [Harmonious Eyeshadow Combinations](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends.md) - [Peach-Inspired Makeup Series](https://www.trendhunter.com/trends/sweet-peach.md) - [Y2K-Inspired Eyeshadow Palettes](https://www.trendhunter.com/trends/y2kinspired-eyeshadow-palette.md) - [Ultra-Blendable Shimmery Eyeshadows](https://www.trendhunter.com/trends/beauty-bento.md) - [Bold Limited Edition Palettes](https://www.trendhunter.com/trends/mini-color-shifter-strange-botanicals.md) - [Coffee-Inspired Eyeshadow Palettes](https://www.trendhunter.com/trends/coffee-kitten.md) - [Buttery Face Palettes](https://www.trendhunter.com/trends/halo-sculpt.md) - [Thematic Holiday Makeup Lines](https://www.trendhunter.com/trends/treatinspired-holiday-2025-collection.md)