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# Geometric Drink Logos
The 'Born to be Wild' Energy Drinks Feature Hand Drawn Animal Logos

By Ady Floyd | Published 2015-10-08 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/born-to-be-wild
References: [packageinspiration](http://www.packageinspiration.com/born-to-be-wild.html/) & [behance.net](https://www.behance.net/noemipla)

Spain-based designer Noemí Pla created these [hand-drawn labels](https://www.trendhunter.com/trends/oodles-of-doodles) for the 'Born to be Wild' energy drink brand. Each label is decorated with a different domestic animal of the canine or feline variety.

The hand drawn labels provide a unique and personalized touch to each drink. 'Born to be Wild' also uses bottles as opposed to the [traditional can vessels](https://www.trendhunter.com/trends/destinos-venezuela). The bottles are pure white with the image of a cat or dog that is comprised of various geometric shapes.

Additionally, the writing on each bottle appears to be blotted on using a carefully placed stencil. The drinks provide an arts-and-craft vibe that brings a playful and nostalgic feeling to each beverage. Using common images and a non-pretentious stylistic approach appeals to a greater number of average consumers.

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 38% | Activity: 11% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### What Makes This Trend Stand Out

- **Hand-drawn Drink Labels:** The trend of using hand-drawn labels on beverage products provides a unique and personalized touch that stands out in the market.
- **Geometric Shape Designs:** The trend of incorporating geometric shapes in drink logos offers a visually appealing and modern aesthetic that captures consumer attention.
- **Artistic and Nostalgic Branding:** The trend of adopting an arts-and-craft vibe and nostalgic visuals in branding creates a playful and relatable experience for consumers.

### Sectors Adopting This

- **Beverage Packaging:** The beverage packaging industry can explore the opportunity to incorporate hand-drawn labels and geometric shape designs for their products to differentiate themselves in a crowded market.
- **Graphic Design:** The graphic design industry can leverage the trend of hand-drawn labels and geometric shape designs to create unique and visually captivating brand identities for clients.
- **Consumer Goods:** The consumer goods industry can tap into the trend of artistic and nostalgic branding to establish a relatable and engaging connection with their target audience.

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