# Convenient Protein-Packed Meals Born Simple's Better Bowls Have Real Ingredients You Can Pronounce By Georgia Wray Norsten | Published 2025-10-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/born-simple References: [bornsimple](https://www.bornsimple.com/)  [Born Simple](https://www.trendhunter.com/trends/clean-barbecue-sauce) is redefining convenience with the debut of its new '[Better Bowls](https://www.trendhunter.com/trends/better-bowls) line' -- premium boxed meals packed with 20 grams of protein per serving and made with simple, real ingredients. Created to meet growing demand for protein-rich yet clean-label options, the meals feature sustainably packaged ingredients like high-quality chicken, vegetables, and rice, ready in just 60 seconds. The line includes four elevated flavors -- 'Chipotle Chicken Bowl,' 'Ultimate Mac + Cheese,' 'Thai Style Chicken Bowl,' and 'Teriyaki Chicken Bowl' -- and is now available at Walmart, Amazon, and regional retailers nationwide. Each meal is sealed in recyclable [Tetra Pak®](https://www.trendhunter.com/trends/sunflower-protein-ingredient) cartons, using a preservative-free, heat-treated process for freshness and convenience. By launching Better Bowls, Born Simple bridges a growing gap in the fast-meal market: clean, high-protein foods that don’t sacrifice flavor or transparency. Image Credit: Born Simple ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 67% | Activity: 40% | Freshness: 53% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Clean-label Meals:** The rise of clean-label meals highlights consumer demand for transparent, simple ingredients in conveniently packaged food products. - **High-protein Convenience Foods:** Increasing interest in high-protein convenience foods offers a pathway for brands to innovate by combining nutritional benefits with rapid preparation times. - **Sustainable Packaging Solutions:** Sustainable packaging solutions are gaining traction as brands seek eco-friendly materials like Tetra Pak® to cater to environmentally conscious consumers. ### Industries Being Reshaped - **Ready-to-eat Food Industry:** The ready-to-eat food industry is evolving with new lines that prioritize nutritional density and ingredient transparency without compromising on taste. - **Eco-friendly Packaging Industry:** The eco-friendly packaging industry stands to benefit as more food companies adopt recyclable and sustainable materials to meet consumer expectations. - **Protein-enhanced Food Sector:** The protein-enhanced food sector is expanding rapidly as consumer awareness of dietary protein intake grows, driving demand for innovative meal options. ## Related on Trend Hunter - [Protein-Packed Global Cuisine Meals](https://www.trendhunter.com/trends/get-real-protein.md) - [Convenience-Focused Meal Expansions](https://www.trendhunter.com/trends/singleserve-rice-cup.md) - [Globally Inspired Microwavable Lunches](https://www.trendhunter.com/trends/bonduelle-lunch-bowls.md) - [Protein-Packed Chicken Cups](https://www.trendhunter.com/trends/tyson-chicken-cups.md) - [Chef-Crafted Protein Bowls](https://www.trendhunter.com/trends/subway-canada-2.md) - [Private-Label Protein Ranges](https://www.trendhunter.com/trends/kroger-simple-truth-protein.md) - [Protein-Packed Porridge Pots](https://www.trendhunter.com/trends/protein-porridge.md) - [Pouch-Packaged Supergrain Meals](https://www.trendhunter.com/trends/supergrain-bowls.md) - [Protein-Driven QSR Menu Items](https://www.trendhunter.com/trends/jack-in-the-box-protein.md)