# Homeless Wild Animals Born Free USA Print Campaign Shines a Light on Destitute Animals By Luisa Amanda Gomes | Published 2010-05-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/born-free-usa-print-campaign References: [visboo](http://visboo.com/keep-wildlife-in-the-wild-creative-ad.html) & [bornfreeusa.org](http://www.bornfreeusa.org/) The Born Free USA print campaign focuses on the plight of wild animals that are losing their homes. Many [endangered animals](https://www.trendhunter.com/trends/endangered-animal-lip-balm) have been forced from their natural habitats due to human expansion, deforestation and poaching. The Born Free USA print campaign emphasizes the harsh facts by depicting these poor creatures [living on the streets and begging](https://www.trendhunter.com/trends/unwelcome-home) for attention, care and money. An animal begging for a living is almost unbearable to see. **Implications** - The Born Free USA campaign is a unique way to capture people's attention on an issue that they might very well have been desensitized to. Have a look at this startling campaign and be sure to leave your thoughts in the comment section just below to join the conversation. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 56% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Increasing Wildlife Displacement:** Disruptive innovation opportunity: Develop technologies or strategies to mitigate the negative impact of human expansion on wildlife habitats and prevent further displacement. - **Raising Awareness Through Creative Campaigns:** Disruptive innovation opportunity: Explore innovative ways to engage the public and raise awareness about environmental issues, such as using captivating visuals and thought-provoking messages in print campaigns. - **Combating Wildlife Poaching:** Disruptive innovation opportunity: Develop advanced anti-poaching technologies or strategies, such as using drones or artificial intelligence, to protect endangered wildlife from poachers. ### Industries Being Reshaped - **Wildlife Conservation Organizations:** Disruptive innovation opportunity: Adopt creative marketing techniques and leverage technology to increase public engagement and support for wildlife conservation efforts. - **Environmental Education:** Disruptive innovation opportunity: Develop interactive and immersive educational programs or technologies to raise awareness about wildlife conservation and inspire action among the public. - **Technology and Wildlife Protection:** Disruptive innovation opportunity: Collaborate with experts from various fields, such as robotics and data analytics, to develop innovative solutions for combatting wildlife poaching and protecting endangered species. ## Related on Trend Hunter - [Domestic Awareness Campaigns](https://www.trendhunter.com/trends/this-is-not-a-home.md) - [Digital Dog Shelter Campaigns](https://www.trendhunter.com/trends/rare-breed1.md) - [Outdoor Ecosystem Campaigns](https://www.trendhunter.com/trends/vital-ground-foundation.md) - [Nature-Connected Lifestyle Campaigns](https://www.trendhunter.com/trends/go-wild.md) - [Brand-Led Endangered Animal Programs](https://www.trendhunter.com/trends/endangered-animal-program.md) - [Animal Welfare Campaigns](https://www.trendhunter.com/trends/food-lion1.md) - [Animal Equity Beauty Campaigns](https://www.trendhunter.com/trends/skin-proud.md) - [Pet Disaster Plan Campaigns](https://www.trendhunter.com/trends/pet-disaster-plan.md) - [Pet-Equality Campaigns](https://www.trendhunter.com/trends/pet-ownership.md)