# Refillable Glass Packaging Designs Bormioli Luigi Unveiled the 'Swing' and 'Reverre' By Colin Smith | Written with AI assistance | Published 2026-03-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bormioli-luigi-swing-reverre References: [premiumbeautynews](https://www.premiumbeautynews.com/en/bormioli-luigi-invests-in)  Bormioli Luigi introduced new refillable glass packaging for fragrance, makeup and skincare, featuring lighter walls and modular components that support reuse. The Italian glassmaker presented Swing, a slimmer glass lipstick system with a removable central ring, and Reverre, an [all-glass refillable jar](https://www.trendhunter.com/trends/uriage-x-medicos) with a detachable inner cup, both designed to ease separation for recycling. Swing accepts up to 15% [post-consumer recycled glass](https://www.trendhunter.com/trends/cosmetic-droppers) (PCR) and allows diverse finishes such as lacquering, metallization and custom rings in recyclable materials. Reverre’s patented airtight design relies on a removable plastic ring to preserve formula compatibility while reducing raw material use and enabling bespoke shapes and sizes. These launches matter because they blend premium aesthetics with circularity, letting brands offer ritual-friendly refills while improving recyclability and light-weighting. For consumers, the designs deliver durable, reusable packaging that aligns with growing demand for sustainable beauty formats. Image Credit: Bormioli Luigi ## Trend Insights (Trend Hunter) - Score: 7.7/10 - Popularity: 80% | Activity: 85% | Freshness: 66% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Refillable Modular Packaging:** A market gap where modular refillability reduces single-use waste while preserving premium brand rituals and customization. - **Lightweight Glass with PCR Integration:** Growing capability to incorporate post-consumer recycled glass into thinner-walled formats that lower carbon intensity without compromising perceived luxury. - **Premium Circular Aesthetics:** Consumer preference shifting toward designs that marry high-end finishes with clear end-of-life recoverability, elevating circularity into a design differentiator. ### Where This Applies - **Beauty and Cosmetics:** Product lines and brand positioning increasingly hinge on refill systems that balance formula protection, premium experience, and sustainability credentials. - **Packaging Manufacturing:** Tooling and component ecosystems are adapting to produce detachable, multi-material assemblies that simplify reuse and recycling workflows. - **Recycling and Materials:** Sorting and recovery processes face new opportunities to capture value from glass-plastic hybrids and higher-PCR-content glass streams driven by refill adoption. ## Related on Trend Hunter - [Space-Saving Wine Glasses](https://www.trendhunter.com/trends/the-splitglass.md) - [Theatrical Curtain-Inspired Lamps](https://www.trendhunter.com/trends/sipario.md) - [Sustainable Packaging Options](https://www.trendhunter.com/trends/vetroplas-1.md) - [Flower-Inspired Glassware Designs](https://www.trendhunter.com/trends/le-verre-bonbon.md) - [Minimalist Glassware Capsules](https://www.trendhunter.com/trends/minimalist-glassware.md) - [Aluminum Sparkling Wine Bottles](https://www.trendhunter.com/trends/ceci-1938.md) - [Artful Complex Mixology Glassware](https://www.trendhunter.com/trends/bargiani.md) - [Glass Bottle Packaging Designs](https://www.trendhunter.com/trends/renato.md) - [Artisanal Pour Bottles](https://www.trendhunter.com/trends/artisanal-pour-bottles.md)