# Endearing Dragonfly Branding Borinot Pastry Packaging Mimics the Image of Winged Bugs By Amelia Roblin | Published 2011-06-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/borinot-pastry-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2011/06/borinots.html) & [ovni.ws](http://ovni.ws/projects/) Incredible pleasure comes with the very act of buying confections from the local patisserie, but to enhance the experience even more, Borinot pastry packaging embodies a form as scrumptious as the sweets inside. OVNI'S Queralt Antú Serrano designed these adorable boxes which fit 18 and 32 [individual desserts](https://www.trendhunter.com/trends/bytem-brownie-bites). A simple folded box becomes so much more when the very [buzzing insect](https://www.trendhunter.com/trends/bees-bugs-and-butterflies) that inspired the name of the treat brand is represented in full form. The flaps the seal the sweets away outline antennae and a bulbous body, outfitted with fasteners as two sets of polystyrene wings. The bases of the delectable parcels are imprinted with delightful patterns, and the logo found on the Borinot pastry packaging illustrates another visual reference to the delightful little bug. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 89% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Insect-inspired Branding:** Using insect themes in branding and packaging to create visually appealing packaging. - **Playful Design for Product Packaging:** Creating packaging designs which help to enhance consumer experience and add a playful element to the product. - **Sustainable Packaging Materials:** Increasing the use of sustainable materials for product packaging in an attempt to lessen the environmental impact of packaging. ### Industries Being Reshaped - **Confectionery Industry:** Developing insect-themed packaging designs or playful and visually appealing packaging designs to enhance the consumer experience. - **Graphic Design Industry:** Helping brands to create playful packaging designs and find sustainable packaging solutions to reduce environmental impact. - **Sustainable Packaging Industry:** Creating and promoting sustainable packaging materials and practices to support eco-friendly packaging solutions. ## Related on Trend Hunter - [Winged Storage Boxes](https://www.trendhunter.com/trends/flutterbox.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Pink Sushi Boxes](https://www.trendhunter.com/trends/dept-sushi.md) - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Honeybee-Themed Fragrance Packaging](https://www.trendhunter.com/trends/alvari-collection.md) - [Edible Treat Containers](https://www.trendhunter.com/trends/treat-container.md) - [Re-Designed Holiday Tins](https://www.trendhunter.com/trends/neoms-reimagined-packaging.md) - [AI-Powered Gelato Packaging](https://www.trendhunter.com/trends/sweet-cheeks-1.md)