# Sacrilegious Shockvertising The Latest Print Ads for Borgia are Sinful By Shelby Lee Walsh | Published 2011-09-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/borgia References: [adsoftheworld](http://adsoftheworld.com/media/print/canal_borgia_cesare) & [betc.eurorscg.fr](http://betc.eurorscg.fr/) These shocking [stained glass ads](https://www.trendhunter.com/trends/divine-skintervention) are the brainchild of BETC Euro ERCG (an advertising agency in France) and Borgia. Using powerful religious imagery mixed with many of the seven deadly sins, this [print campaign](https://www.trendhunter.com/trends/censored-truth) is sure to turn heads and make those who are devoutly religious furious. While this attention may be negative, the saying does state that any attention is good attention -- and Borgia agrees. David Lachapelle is the photographer of these four sinful prints and that are said to be "revealing the duality of the members of the Borgia family: behind their angelic appearance, we discover that their innocent and beatified faces barely conceal the greatest vices." Spooky and unsettling, this campaign for Borgia is a great example of where the tactic of [shockvertising](https://www.trendhunter.com/trends/youll-swear-by-them) is heading. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 49% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Religious Shockvertising:** Religiously themed shock advertising campaigns are on the rise. - **Provocative Imagery:** The use of provocative imagery in advertising campaigns is gaining popularity. - **Tasteful Controversy:** Brands are using tasteful controversy to generate brand awareness and publicity. ### Sectors Adopting This - **Advertising:** The advertising industry can capitalize on producing provocative campaigns for clients who want to generate buzz. - **Fashion and Luxury Goods:** Fashion and luxury brands could positively differentiate themselves in the marketing world with daring campaigns that target their affluent audiences. - **Art and Photography:** Photographers and artists who are able to create boundary-pushing campaigns could attract clients who want to generate impactful visuals that stand out in crowded markets. ## Related on Trend Hunter - [Vice-Inspired IPAs](https://www.trendhunter.com/trends/concept-ipa.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Sin-Inspired Artful Plates](https://www.trendhunter.com/trends/sinful-feast.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md)